Shopify Plus B2B Solutions: Run Wholesale and D2C From One Powerful Platform
Stop Managing Two Businesses Separately. B2B Shopify Was Built for This.
Most wholesale businesses are stuck juggling a patchwork of tools. A separate wholesale portal here, a manual pricing spreadsheet there, and a D2C store that has no idea the other exists. It is slow, it is expensive, and it breaks at scale.
Ecomm Wizards is a dedicated Shopify B2B agency that builds unified commerce solutions where your wholesale and D2C operations run together on a single Shopify Plus B2B infrastructure. Whether you are launching Shopify wholesale from scratch or migrating off a clunky legacy platform, we make Shopify for B2B feel effortless for your team and your buyers.
Ecomm Wizards is a dedicated Shopify B2B agency that builds unified commerce solutions where your wholesale and D2C operations run together on a single Shopify Plus B2B infrastructure. Whether you are launching Shopify wholesale from scratch or migrating off a clunky legacy platform, we make Shopify for B2B feel effortless for your team and your buyers.
Trusted by Leading Shopify Brands
Who We Build Shopify B2B Stores For
Our Shopify B2B solutions are built for brands at every stage of wholesale growth.
Brands Launching Wholesale for the First Time
Set up your Shopify B2B operation from scratch, pricing, accounts, catalog, without disrupting your D2C store.
Businesses Migrating Off Legacy Wholesale Platforms
Migrate your entire wholesale operation to Shopify Plus B2B with zero data loss and zero downtime.
Shopify Plus Brands Scaling Their B2B Channel
We audit your B2B setup, identify gaps, and build portals, net terms, and ERP sync wholesale buyers expect.
Why Are Smart Wholesalers Moving to B2B Shopify?
Your buyers expect the same frictionless experience they get as consumers. Personalized pricing, instant order approvals, and self-serve account management. Legacy wholesale platforms were not built for that. Shopify B2B was.
Here is what changes when you build your wholesale operation on Shopify Plus B2B, and why the numbers speak for themselves.
Benefits
Operational Unity
Buyer Personalization
Automation Efficiency
Rapid Scalability
Ecosystem Flexibility
Description
Run Shopify B2B and D2C on one platform with seamless ERP integration
Custom catalogs, company-specific volume pricing, and self-serve buyer portals
Shopify Flow handles invoice generation, order approvals, and reorder triggers automatically
Handles high-volume orders with 99.99% uptime across multi-location buyers and global accounts
Access 8,000+ apps and APIs with Shopify Plus B2B features that receive 200+ updates per year
Impact on Your Business
Cuts tech debt by 20 to 30%, eliminating duplicate systems and slashing maintenance costs
Boosts repeat orders by 25 to 35% through buying experiences built around each account
Cuts manual workload by 50 to 70%, freeing your team to focus on growth instead of admin
Launch new Shopify wholesale channels in weeks, not months
Future-proof your wholesale setup without rebuilding from scratch
These are not theoretical benefits. They are outcomes delivered across 1,000+ brands, from apparel to luxury goods. When Shopify B2B is set up right, your wholesale operation stops being a cost center and starts being a growth engine.
Every Feature Your Wholesale Shopify Store Needs, Built and Configured by Experts
We do not just turn on native Shopify B2B features. We build and configure each one around how your buyers actually order.
Company Profiles and Buyer Accounts
Individual profiles with contacts, shipping locations, payment terms, and permissions. Buyers manage orders without emailing your team.
Custom Pricing and Price Lists
Account-specific price lists, tiered discounts, and MOQ rules. Each company sees only the pricing they're entitled to.
Net Payment Terms and B2B Checkout
Net 30, 60, or custom terms at checkout. PO capture, automated invoices, and tax exemption handling built in.
Custom Catalog Management
Control which products each wholesale buyer sees. Restrict visibility by segment, company, or location.
Shopify Flow Automation
Automate order approvals, reorder triggers, invoices, and buyer onboarding. No more manual workflows.
ERP and Backend Integration
Connect Shopify B2B to NetSuite, Acumatica, SAP via API. Real-time inventory, order sync, no manual reconciliation.
Self-Serve Buyer Portal
Branded portal for orders, history, reorders, and tracking. Buyers manage everything without contacting your team.
Wholesale Pricing for Non-Plus Stores
Not on Shopify Plus yet? We use SparkLayer or Wholesale Hub to serve B2B buyers today while you scale.
Bulk Ordering and Order Management
Quick order forms, CSV upload, and repeat orders. Less friction means more orders, fewer abandoned carts.
How We Build Your Shopify B2B Operation: From Strategy to Scale
Every Shopify B2B agency has a process. Ours is built around one principle: zero disruption to your existing store while we layer in a fully functional wholesale operation. Our structured five-step implementation typically runs 4 to 6 weeks.
Discovery & Planning
We audit your current workflows, buyer segments, and tech stack to map out exactly what your Shopify for B2B setup needs, from custom pricing rules to ERP sync requirements. No assumptions, no cookie-cutter configurations.
Configuration & Customization
We build out company profiles, account-specific catalogs, and net payment terms inside Shopify Plus. Where needed, our B2B Shopify developer configures headless options or a branded B2B Shopify theme that matches your wholesale portal to your brand identity.
Integration & Automation
We connect your ERP (NetSuite, Acumatica, or others) via APIs and the right Shopify B2B app integrations, then configure Shopify Flow for automated PO handling, invoice generation, order approvals, and sales rep permissions.
Testing & Quality Assurance
Full QA across usability, data accuracy, and mobile responsiveness. We run simulated buyer scenarios to stress-test every workflow before a single real order goes through.
Launch & Ongoing Refinement
We go live with performance monitoring in place. Post-launch, we track buyer behaviour and iterate on features like bulk ordering, vaulted payments, and account-level reporting to keep your Shopify B2B agency support relationship active and results-driven.
Real Brands. Real Shopify B2B Results.
We have built Shopify wholesale operations across industries that could not be more different. Every implementation is shaped around the specific reality of that business. Here is what that looks like in practice.
Fitness Equipment Wholesale Portal
Buyer-specific catalogs and tiered pricing synced live with ERP. Built full B2B Shopify setup with real-time inventory. Result: 30% faster reorder cycles.
Apparel Brand Hybrid Model
Connected wholesale and retail operations. Configured company profiles, Shopify Flow approvals, and automated invoices inside branded B2B themes.
Premium Goods B2B Setup
Unified D2C and wholesale on one storefront. Self-serve portals, net payment terms, and buyer-level pricing turned one-timers into loyal accounts.
Luxury Accessories Implementation
Headless flexibility with custom discount logic and PO tracking at scale. Premium brand consistency across every wholesale market.
These are four industries, four completely different setups, and one consistent outcome: a Shopify B2B ecommerce agency that delivers what wholesale brands actually need. View full case studies or request a demo on your consultation call.
The Shopify B2B Agency Behind Your Wholesale Growth
Ecomm Wizards is not a generalist agency that dabbles in wholesale. We are a dedicated Shopify B2B agency support partner built specifically around the complexity that comes with scaling on Shopify Plus. From B2B Shopify builds and ERP integrations to custom app development, UX audits, Hydrogen migrations, CRO, Figma conversions, AI commerce integrations, and subscription models – we cover every layer of the Shopify ecosystem.
Frequently Asked Questions
Shopify B2B is Shopify's native wholesale solution built into Shopify Plus. It includes company profiles, custom price lists, net payment terms, self-serve buyer portals, and bulk ordering features all managed from one admin. Full native Shopify B2B features require Shopify Plus. If you are on a lower plan, we configure a strong wholesale setup using apps like SparkLayer or Wholesale Hub until you are ready to upgrade.
Yes. One of the biggest advantages of Shopify Plus B2B is the ability to run your D2C and wholesale operations from a single storefront. Wholesale buyers log in and see their company-specific pricing, catalog, and payment terms. D2C customers see the standard retail experience. No separate stores, no duplicate admin work.
Our standard Shopify B2B implementation runs four to six weeks for a full build. Simpler setups with fewer integrations can launch faster. More complex builds involving ERP integration, headless development, or large buyer catalogs take longer. We scope the exact timeline during your discovery call before any work begins.
We configure net 30, net 60, net 90, or custom payment terms at the buyer account level inside Shopify Plus. This includes purchase order number capture at checkout, automated invoice generation via Shopify Flow, and payment reminders. For brands not on Plus, we use third-party net terms apps to replicate this functionality.
Yes. Shopify B2B ERP integration is one of the most common parts of our builds. We connect Shopify to NetSuite, Acumatica, SAP, and other ERP systems through clean API integrations. Real-time inventory sync, order data flow, and financial reconciliation all happen automatically between your Shopify B2B store and your ERP.
Shopify B2B setup cost depends on the scope of your build, the number of buyer accounts, catalog complexity, and whether ERP integration is required. We provide fixed-price quotes with no hourly surprises. Contact us and we will send a detailed breakdown within 24 hours.
Shopify B2B is the native Shopify Plus solution with company profiles, custom catalogs, and net terms built directly into the admin. Shopify wholesale apps like SparkLayer or Wholesale Hub replicate many of these features for brands on lower Shopify plans. Both paths are valid depending on your scale and budget. We build and configure both.
Yes. We do not hand you the keys and disappear. We offer post-launch support, performance monitoring, buyer behavior analysis, and ongoing feature development. Whether you need a long-term Shopify B2B agency partner or on-demand development, we are available.
Join 1,000+ Brands Seeing Real Results
With 556 five-star reviews and awards like Best Website Design 2022,
our clients trust us for results-driven solutions.
Ecomm Wizards approach to our B2B setup on Shopify Plus unified our operations beautifully—from custom catalogs to automated flows. It's been a game-changer.
Fitness Brand
Director
The integration with our ERP was flawless, and their refinements over time have kept our wholesale portal evolving. Exceptional partnership.
Premium Goods
CTO
Implementing B2B features with Ecomm Wizards cut our manual tasks dramatically, allowing us to focus on growth. Highly thoughtful execution.
Apparel Merchant
Founder
Apps we used:
A dynamically personalized Shopify Store developed & maintained for Bark
“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Ecomm Wizards a fantastic partner.”
Nari Sitaraman
Chief Technology Officer
Apps we used:
An elegant Shopify Store designed and built for EBY by Sofia Vergara
“Working with EW was a truly top-notch experience . From start to finish, they made sure everything ran smoothly and professionally – we couldn’t be happier!”
EBY by Sofia Vergara
Marketing Manager
Apps we used:
A sophisticated Shopify Store designed and built for a Harvard University
“Our experience with EW was excellent, characterized by
an efficient workflow and professional execution; we couldn’t be more delighted”
Daniyal S.
Harvard University