Ecomm Wizards

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Ecomm Wizards

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Shopify Plus B2B Solutions: Crafting Unified Wholesale and D2C Experiences

Seamlessly Scale Your Wholesale Operations on a Single Platform

At Ecomm Wizards, we assist merchants in leveraging Shopify Plus to build robust B2B eCommerce solutions, integrating wholesale features like custom catalogs, volume pricing, and automated workflows with your existing D2C channels. This unified approach minimizes tech complexities, enhances buyer personalization, and supports scalable growth without compromises. Drawing from our work with over 1,000 brands, including those in fitness equipment and premium goods, we provide end-to-end guidance to align your B2B setup with operational needs. Explore how this can refine your wholesale processes for efficiency and long-term resilience.

Read Our In-Depth Blog on Mastering B2B on Shopify Plus for expert insights and real-world examples.
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Why Consider B2B on Shopify Plus?

In B2B commerce, where buyer relationships hinge on tailored experiences and streamlined operations, Shopify Plus offers a flexible foundation to manage wholesale alongside D2C without fragmented systems. Our implementations focus on leveraging its native tools to address common challenges like manual approvals or inventory silos, fostering a cohesive ecosystem. Here’s an overview of key considerations, with benefits drawn from Shopify’s capabilities and industry benchmarks:

Benefits

Operational Unity

Buyer Personalization

Automation Efficiency

Rapid Scalability

Ecosystem Flexibility

Description

Run B2B and D2C on one platform with seamless
ERP integrations

Custom catalogs, volume pricing, and self-serve portals
for each account.

Shopify Flow for tasks like invoice sending or order approvals.

Handles high-volume orders with 99.99% uptime
and global expansions.

Access to 8,000+ apps and APIs for custom extensions.

Impact on Your Business

Reduces tech debt by 20-30%, streamlining workflows and cutting maintenance costs.

Boosts repeat orders by 25-35% through relevant, frictionless experiences.

Minimizes manual work by 50-70%, allowing focus on strategic growth.

Launches B2B channels in weeks, supporting multi-location buyers effectively.

Enables tailored solutions, with 200+ annual updates keeping your setup future-ready.

These elements, informed by our projects with apparel and luxury brands, highlight how
Shopify Plus can evolve your B2B model thoughtfully.

Our End-to-End Process: From Strategy
to Scalable B2B Operations

We navigate the full implementation journey, ensuring your B2B setup integrates smoothly
with your existing store. Our structured 5-step process, typically spanning 4-6 weeks, emphasizes minimal disruption and maximum alignment:

1. Discovery & Planning

Assess your current workflows, buyer segments, and tech stack to map requirements like custom pricing or ERP syncing.

2. Configuration & Customization

Set up company profiles, catalogs, and payment terms in Shopify Plus, incorporating headless options or the Trade theme for branded portals.

3. Integration & Automation

Connect ERPs (e.g., NetSuite, Acumatica) via APIs or apps, and configure Shopify Flow for automated processes like PO handling or sales rep permissions.

4. Testing & Optimization

Conduct QA for usability, data accuracy, and mobile responsiveness, refining
based on simulated buyer scenarios.

5. Launch & Ongoing Refinement

Roll out with performance monitoring, providing insights to iterate on features
like quick bulk ordering or vaulted payments.

This methodical flow has enabled fitness brands to automate wholesale gym orders and premium goods merchants to personalize luxury accounts, creating resilient systems that adapt over time.

Samples of Our Work: Real-World B2B Successes

We’ve implemented B2B solutions for diverse industries, each designed to meet specific operational nuances. Here are a few examples:

Fitness Equipment Wholesale Portal

Built custom catalogs and volume pricing for gym buyers, integrating with ERP for real-time inventory—resulting in 30% faster reordering.

Apparel Brand
 Hybrid Model

Enabled company profiles for multi-location retailers, with Shopify Flow automating approvals and invoices for efficient scaling.

Premium Goods B2B Setup

Unified D2C and wholesale with self-serve accounts and PayPal payments, enhancing buyer loyalty through personalized storefronts.

Luxury Accessories Implementation

Headless storefront with custom discounts and PO tracking, streamlining global wholesale while maintaining brand consistency.

These demonstrate our ability to tailor Shopify Plus for seamless B2B-D2C harmony. View detailed case studies or request demos during a consultation.

About Ecomm Wizards

Specialists in Shopify builds, customizations, UX audits, migrations, ERP integrations, custom app development, mobile conversions, Hydrogen migrations, B2B solutions on Shopify Plus, CRO, AOV, CLV, Flows, AI agents, Figma conversions, custom themes, UX/UI audits, international expansions, subscription models, end-to-end product customizers, AI commerce integrations, and more.

Join 1,000+ Brands Seeing Real Results

With 556 five-star reviews and awards like Best Website Design 2022,
our clients trust us for results-driven solutions.

Ecomm Wizards approach to our B2B setup on Shopify Plus unified our operations beautifully—from custom catalogs to automated flows. It's been a game-changer.

Fitness Brand

Director

The integration with our ERP was flawless, and their refinements over time have kept our wholesale portal evolving. Exceptional partnership.

Premium Goods

CTO

Implementing B2B features with Ecomm Wizards cut our manual tasks dramatically, allowing us to focus on growth. Highly thoughtful execution.

Apparel Merchant

Founder

Apps we used:

A dynamically personalized Shopify Store developed & maintained for Bark

View Case Study
“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Ecomm Wizards a fantastic partner.”

Nari Sitaraman

Chief Technology Officer

Apps we used:

An elegant Shopify Store designed and built for EBY by Sofia Vergara

View Case Study
“Working with EW was a truly top-notch experience . From start to finish, they made sure everything ran smoothly and professionally – we couldn’t be happier!”

EBY by Sofia Vergara

Marketing Manager

Apps we used:

A sophisticated Shopify Store designed and built for a Harvard University

View Case Study
“Our experience with EW was excellent, characterized by
an efficient workflow and professional execution; we couldn’t be more delighted”

Daniyal S.

Harvard University
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Ready to Explore B2B on Shopify Plus?

If unifying your wholesale and D2C channels aligns with your vision, a conversation could reveal tailored pathways. Book a free consultation to discuss your setup, review examples, and outline a plan suited to your needs. Spots are limited—connect today.
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