Headless ecommerce implementation involves separating the front end of your store from the back end unlocking the flexibility to design and build beyond the limitations of the back-end system. Our approach to headless stores involves building the front end using Shopify’s opinionated framework called Hydrogen and the back end with Shopify Plus. Headless ecommerce allows merchants to have almost unlimited levels of complexity, as the front end is built in line with the specific requirements of the store and only communicates with the back end when it needs to. Headless ecommerce naturally brings other benefits such as lightning-fast site speed, custom URL structure, improved SEO scores, the ability to build very unique shopping experiences, and not being limited by what the back-end system has to offer. Headless gives the developers options over the entire tech stack which can help with scalability, fast growth strategy and complete control – a key advantage and something that some large-scale brands require.

Headless capabilities involve creating a web app for the most complex of scopes whilst offering the ultimate choice of components for everything customers may demand when presented with huge amounts of choice online. Headless projects are technically more complex to set up and require specialized expertise. You’ll require tailored support channels when working with headless stores and need thorough QA across devices. A headless store independently controls the front end meaning you can no longer opt for pre-built themes and building new features is entirely on you to manage which can present some challenges. However, a headless store allows you to build an experience in line with your customer expectations.