You've probably paid for SEO before and got a monthly report full of charts that never turned into sales.
We do it the other way round. Before you pay us anything, we crawl your store and show you what's broken and what it's costing you. If there isn't enough there to be worth fixing, we'll tell you that instead.
Platform moves that kept their Google traffic, shops rebuilt around how people search, and clean-ups on stores that were quietly leaking.
Your traffic didn't crash. It slipped, a little at a time, for months.
Here's what's usually behind that. Your filters and product options quietly create far more pages than you have products. Google spends its time crawling those and never gets to the ones you actually sell.
Nobody was watching that number, so nobody caught it. It's the first thing an ecommerce SEO agency should check, and most of them never do.
In short
On a shop, the search problem is usually too many pages rather than too few. Filters and product options quietly create thousands of near-identical pages, and Google spends its time on those instead of the ones you sell from. We find them, clear them out, and rebuild your categories around what people actually type.
Before we quote you anything, we go through your store the way Google does. We pull your Search Console numbers, crawl the site, and read your server logs if you can get us access.
Then you get a list. What's broken, what each thing is costing you, and what it would take to fix. It's yours to keep and yours to hand to anybody else, whether you hire us or not.
We do that on any platform. Shopify, Adobe Commerce, WooCommerce, BigCommerce, something your last developer built from scratch: it makes no difference to finding the problem. Most of what we find is fixable exactly where you are.
After that it's monthly work. Clearing out what the crawl found, rebuilding your categories around the words people actually type, and linking your pages so the strong ones lift the ones that sell.
One team doing all of it, on Shopify. Most people buy one of these and find out they needed three. We start with the look, tell you what's actually wrong, and work down the list in the order that gets your money back fastest. Already on Shopify and want the platform version? That's Shopify SEO.
Get your store looked atEvery figure here opens into the case study it came from, with the client's name on it. Nothing below is a forecast.
The migration was seamless. Our customers noticed nothing, and neither did Google. The new store architecture reflects how our buyers actually shop, and the conversion numbers followed. Ecomm Wizards delivered exactly what they promised.
We always knew the brand looked great. We just could not figure out why the store was not converting. Ecomm Wizards found the problem fast and fixed it properly. The results came in within the first 90 days and they have held.
Our experience with the Ecomm Wizards was excellent. They executed our website redesign within a three-month timeline, and the quality of the build, together with their management of the Black Friday deadline, gave us complete confidence in the platform from launch.
Pick an SEO agency for ecommerce that has worked on more than one platform, because the same handful of problems cost most shops most of their search traffic and which ones hit you depends on what you're built on. Here's what we check first on each.
Your filter pages, the duplicate addresses your product options create, and the app scripts slowing the site down.
What breaks first: Apps. Each one drops more code into a page you don't fully control, and the site gets heavier.
Your filters, the settings that tell Google which page is the real one, and how long your catalog takes to crawl.
What breaks first: Filters. Every combination becomes another page, and Google gives up long before the end.
Your filter and sort links, the pages your plugins invented, and whatever the last one left behind.
What breaks first: Plugins. Nothing stops them creating pages, so every one you add hands Google more to crawl.
Your filter pages, what happens on page two of a category, and which address you told Google to count.
What breaks first: Filters again. They get crawled and listed unless you go in and stop them yourself.
Whether Google sees the same page your customer does, and whether every page you sell from is in the sitemap.
What breaks first: Loading. Anything that appears after the page loads can be read late, half read, or missed.
Whether every old address points somewhere sensible, and where the rankings that never came back went.
What breaks first: Old addresses. A list built from your sitemap misses every ranking page that was never in it.
The six defects behind most lost ecommerce organic revenue, and whether your platform fixes each one for you, makes you buy an app, or leaves it to custom work.
| Defect | Shopify | WooCommerce | BigCommerce | Adobe Commerce |
|---|---|---|---|---|
| Faceted navigation URL explosionThis is the single largest source of ecommerce index bloat. | Native fix: default robots.txt blocks /collections/*+* | Custom work: filter and price parameters are crawlable by default | Custom work: facet URLs need explicit robots and canonical rules | Custom work: layered navigation needs canonical and robots configuration |
| Internal search results in the index | Native fix: default robots.txt blocks /search | Custom work: ?s= results are crawlable unless you block them | Custom work: search paths are not blocked out of the box | Custom work: the default robots.txt does not cover catalogsearch |
| Duplicate variant and collection URLsShopify handles this by default. On Adobe it is a setting most stores never open. | Native fix: themes canonicalize ?variant= and collection paths to the product | App required: an SEO plugin sets the canonical rules | Undocumented: BigCommerce publishes no clear default, so test your own | Native fix: canonical toggles for products and categories in catalog settings |
| Paginated collection handling | Native fix: each ?page= carries a self-referencing canonical | App required: pagination canonicals come from the SEO plugin | Undocumented: check what your theme emits on page two | Undocumented: depends on theme and canonical configuration |
| JavaScript-rendered contentNo platform fixes this for you. It is decided by how the storefront was built. | Custom work: theme dependent, and app scripts make it worse | Custom work: theme and plugin dependent | Custom work: Stencil theme dependent | Custom work: heavier on headless and PWA front ends |
| Parameter bloat from tracking and sessionsShopify warns that incorrect robots.txt.liquid edits can cost you all your traffic. It is the highest-risk file on the store. | Custom work: robots.txt.liquid is editable, but Shopify does not support edits to it | Custom work: robots.txt is yours to edit | Custom work: robots.txt is editable | Custom work: robots.txt is yours to edit |
Read the columns, not the rows. Shopify blocks the two biggest defects in its default robots.txt, which is why a Shopify store with an index problem usually has an app or a theme problem rather than a platform problem. Everywhere else you're on your own. One live BigCommerce store we checked had hand-written a separate robots.txt rule for every filter, twelve of them, because nothing blocks facets for you. Adobe Commerce and WooCommerce hand you the controls and expect you to know they exist, so the same store leaks for years while somebody sells the owner more content. Find out which of these six you have before you hire anyone. Most cost nothing to fix beyond the labor.
You can find most of these yourself in an afternoon. In Search Console, open the Pages report and search your indexed pages for your filter word: anything over a few hundred is your answer. Run a site: search against your search path to see if Google holds your search results. Crawl the store, sort by product title, and look for one product on several addresses. Then sort Crawl Stats by address and look for question marks you don't recognize.
This site carried roughly 20,000 pages in Google against 86 real ones, all from one setting nobody was watching. We killed the junk pattern outright rather than redirecting it, because a redirect keeps the address on Google's list forever. Within three months we were down to 1,818. That's the honest shape of it: clearing this out takes months, and anyone who tells you otherwise hasn't done it.
Not sure which of these six you have? Send us your store address and we'll tell you. No charge, no pitch.
Get your free auditWe don't sell ecommerce SEO packages, because we don't know what's wrong with your store yet and neither does anybody quoting you a tier. We look first, and you keep what we find either way.
We crawl the store the way Google does, pull your Search Console data, and tell you which of the six you have and what each one is costing. In writing, whether you hire us or not.
Everything Google sees: how much of your store it crawls, how many junk pages it holds, where your pages point, and how fast the site loads. Ranked by cost to you, not by what's quickest to fix.
We work down that list in order. Google's crawling usually shifts before the rankings do, and that's how you know it landed. You watch the same dashboards we do.
We rebuild your categories around the words people type, link your pages so the strong ones lift the ones that sell, and write only where somebody is searching.
Where you rank, what search brought in, what Google crawled, and what we changed. If something didn't work we say so and undo it. No slides about people in countries you don't ship to.
Saddleback
Henchman
This Works
That happens more often than not, and you were probably sold blog posts when what you had was a plumbing problem. Ask any ecommerce SEO company two things: how much of your store Google actually crawls, and how many pages it holds against how many you really have. If they can't answer both, they've been looking at your keywords instead of your store. Where you'd be right to be wary of us: we can show you what's broken inside a week, but clearing it out takes months, and anyone promising faster is guessing.
It might take a year to show up in revenue, and we won't pretend otherwise. What moves inside weeks is how Google crawls you, and that's the first number we report against, because it's the one that tells you the fix landed. Rankings follow over months and sales after that. If you need the money inside 90 days, we'll tell you to put it into ads and come back to us when you've got runway.
For the diagnosis, which doesn't care what you're on. Anyone worth hiring can read a crawl on any platform, even if they build on one. If your platform isn't the problem, you get a ranked fix list your own developers can work through and you owe us nothing. If it is the problem, we'll price the move. The limit is honest: we won't take a monthly retainer to maintain a Magento store, because that isn't what we're good at.
Fixing the plumbing of your store, rebuilding your categories around what people search for, linking your pages properly, writing the code Google reads to understand your products, and publishing only where somebody is searching. The plumbing carries the result, because the problem is too many pages Google can reach, not too few to read.
We price it per store, because the work depends on what we find rather than on a menu. Three things move the number: how many junk pages Google holds against how many real ones you have, whether the fixes are settings or development, and whether you want us writing too. The first look is priced on its own, so you can buy that, read the fix list, and decide after.
Ask what they'd look at first. It comes down to that one question. If they answer with keywords, they're selling blog posts. If they answer with how much of your store Google crawls and how many pages it holds, they've done this on a real shop. Then ask them to name one client they told not to buy SEO.
Ignore the ones calling themselves that, and see who'll show you what's wrong before you sign anything. A reliable one hands you findings you could take elsewhere, because that's what proves they're worth keeping. Then ask who actually does the work, since search is the easiest thing to quietly hand to somebody you never meet.
Because a shop fails the opposite way round. A normal website fails by having too little on it. Ecommerce businesses fail by throwing out thousands of pages nobody meant to publish. A generalist tidies up the pages you know about. The best of them go hunting for the ones you don't, because that's where your money went.
Not if every old address points at its new one, and not if that list came from a crawl of what actually ranks rather than from your sitemap. Most traffic lost in a move comes from addresses that were never in the sitemap. We carried 95% of one store's search value through one, and we treat that as the floor, not the trophy.
Keep the filter pages people search for and block the rest. Shopify blocks combined filters for you. WooCommerce, BigCommerce and Adobe Commerce leave it to you. Getting this wrong is the most common reason we find forty thousand pages in Google on a store with eight hundred products.
When nobody is searching for what you sell, when you need the money this month rather than this year, when you're already planning to move platform, or when your rankings are fine and people just aren't buying. We raise all four on the first call.
Next step
Pick whichever is easier. Book a free 30-minute call with the button below and grab a slot that works for you, or leave your details and we'll come back to you. You'll be talking to an SEO who does the work, not somebody reading off a deck.
Either way we crawl your store first, free, and tell you which of the six problems above you've got. You'll see how many junk pages Google is holding, what each one costs you, and what it takes to clear them out. This free audit is about your search problem. It isn't a review of everything else on the site.
You'll have it in three business days.
You'll hear back from a senior SEO within one working day. No mailing list, no drip sequence, no follow-up calls.
