A Global Brand on a Platform That Couldn't Keep Up
Capelli Sports is a global sportswear and soccer brand headquartered in New York, founded in 2011 and selling across the Americas, Europe, and MENA. Their product range spans performance kits, training apparel, and accessories used at every level of the game.
When they came to IT Geeks, the WordPress platform had become a limitation on every front. Performance was slow and unpredictable at scale. Customer data was fragmented across multiple systems with no unified view. Any meaningful UI change required significant developer time. The brand had outgrown the infrastructure and the cost of staying on it, in developer hours, slow launches, and lost conversion, was growing every quarter.
A Migration Built for Scale, Speed, and Zero Disruption
01.
No-Downtime WordPress to Shopify Migration
The full migration, covering product catalog, customer accounts, order history, and brand assets, was executed to a 99.9% uptime standard. A comprehensive URL redirect strategy was built before a single page moved, mapping every existing URL to its Shopify equivalent to protect the SEO equity Capelli had built across three regions. The switchover was transparent to customers and undetectable to search engines.
02.
Performance-First UI and UX Redesign
A competitive analysis of global sportswear brands informed a ground-up redesign of the store architecture. Sport-led navigation made it faster for customers to find products by discipline. Performance-focused product detail pages were built around technical specifications, kit builder logic, and team ordering structures. Conversion rate grew 24% as the new architecture matched how professional and amateur buyers actually shopped.
03.
Global Store Architecture
Region-specific customizations were built for the Americas, European, and MENA markets: localized pricing, currency display, and shipping logic, all managed from a single Shopify store. Ten app integrations were implemented and QA-tested before launch, covering payments, reviews, loyalty, and customer service. Full global functionality was confirmed across all regions before go-live.
04.
SEO Preservation Strategy
A comprehensive redirect mapping program preserved 95% of organic search equity through the migration. Every high-traffic URL was mapped, canonical tags were implemented correctly on the new platform, and structured data for products and collections was built into the Shopify theme from day one. Post-migration organic traffic held steady, then grew.
“The migration was smooth. Our customers didn't notice a thing, and neither did Google. The new store architecture matched how our buyers actually shop and the conversion numbers followed. IT Geeks delivered exactly what they promised.”
George Altirs
Founder & CEO, Capelli Sports
