Jewelry & AccessoriesShopify Plus | UX Design | CRO

Ronaldo Jewelry

How a handcrafted wire-wrapped jewelry brand rebuilt their Shopify Plus store with high-fidelity product visualisation, a custom piece configurator, and a trust framework built for high-AOV transactions, driving a 250% increase in total sales.

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Our customers say

Excellent

Configurator conversion: 4% → 22%

Average session duration up from 91s to 4m 18s

Reviewed products convert 38% higher

Mobile revenue up 194%

Abandoned cart recovery rate up 41%

New customer acquisition cost down 22%

The Challenge

Beautiful Jewelry, Invisible Online

Ronaldo Designer Jewelry makes handcrafted wire-wrapped pieces that customers discover in boutiques and gift shops across the US. The craft behind every piece is what sells it in person.

When they came to us, the online store was not doing the product justice. Photography was inconsistent. The mobile experience made handcrafted pieces look like costume jewelry. Customers had no way to examine the detail at the resolution the craftsmanship deserved. A loyal wholesale network was asking for a stronger DTC presence. Returning customers had no easy way to reorder. The gap between what the brand was and what the store communicated was getting wider every quarter.

Our Approach

A Store That Shows the Craft

01.

High-Fidelity Product Visualisation

We built a 360-degree product viewer integrated natively into the Shopify Plus theme. Customers could examine wire-wrapping detail, stone quality, and finish at full resolution. Paired with a consistent photography brief and macro detail shots, every product now presents with the same quality as an in-store display.

02.

Custom Piece Configurator

An interactive configurator replaced the email-based custom piece inquiry process. Customers could select wire style, stone type, and engraving, with a live price update and rendered preview per configuration. Configuration starts now convert at 22%, versus 4% for the previous email-based flow.

03.

Trust Architecture for High-AOV Purchases

We built a trust layer designed for the specific hesitations around high-value online jewelry purchases: authenticity certificates, artisan story integration on every PDP, free returns positioned prominently, and a live chat entry point via Gorgias during business hours.

04.

Yotpo Reviews & Customer Photo UGC

Customer photos and verified purchase reviews were integrated into every product page via Yotpo. Review sentiment data was fed back to the product team monthly. Products with reviews convert 38% higher than unreviewed products, making the social proof layer a measurable revenue driver.

The Work

Inside the Ronaldo Jewelry Build

Configurator, 360 product viewer, and a trust framework built for high-AOV.

The Results

Total sales grew 250% year-on-year following launch. Conversion rate doubled from 0.5% to 1.1%, strong for a high-AOV jewelry brand. AOV climbed 46% as the configurator drove customers toward higher-value custom pieces. Custom piece configuration requests converted at 22%, up from 4% on the old email flow.

+250%

Total Sales

Baseline → +250% YoY

+120%

Conversion Rate

0.5% → 1.1%

+46%

Average Order Value

$124 → $181

+450%

Configurator Conversion

4% → 22%

Configurator conversion: 4% → 22%

Average session duration up from 91s to 4m 18s

Reviewed products convert 38% higher

Mobile revenue up 194%

Abandoned cart recovery rate up 41%

New customer acquisition cost down 22%

Configurator conversion: 4% → 22%

Average session duration up from 91s to 4m 18s

Reviewed products convert 38% higher

Mobile revenue up 194%

Abandoned cart recovery rate up 41%

New customer acquisition cost down 22%

Apps & Tools Used

“Our pieces had always been special. The store just was not showing that. Ecomm Wizards gave us a digital experience that finally reflects the craft behind every piece. The configurator changed how customers engage with us entirely.”