Front end, back end, subscriptions and wholesale ordering, plus the integrations that tie your store to the systems you already run. One price and one date in writing before we start, and the code is yours.
Wholesale portals, subscription checkouts, made-to-order configurators. Every figure further down this page came out of a build we shipped.
You know what you want built. What's hard to judge from outside is what it'll actually take, because most of a build never shows up in a demo.
That's where the quotes come apart. Two agencies can price the same brief and land several times away from each other, because one of them scoped the systems and one of them scoped the screens.
In short
We're Ecomm Wizards, an ecommerce development agency Dallas brands hire for custom builds, B2B and wholesale, integrations and replatforming. We scope the systems before we quote, so the number you get covers the whole job. You own the code, the designs and the accounts from day one.
Dallas is a distribution town. A truck leaving here reaches most of the country in a day or two, so the metroplex filled up with manufacturers, wholesalers and distributors. There are plenty of consumer brands as well, and a lot of companies running both at once.
That changes what a build is here. The store is almost never the first system in the business.
A distributor already has an ERP, price lists that took years to agree, and reps who've handled their accounts by phone for a decade. A consumer brand already has a 3PL, a subscription biller, a reviews platform and ad accounts, all of them waiting on the store to tell them what just happened.
So the job isn't building a website. It's getting all of that to work through a browser without breaking anything that already runs.
Saddleback
Happy Mammoth
John Hardy
Tell us what it has to do and we'll tell you what it takes to build.
Get in touch with usOn most builds we take, the pages people actually look at are a few weeks of the work. The rest is inventory, pricing rules, tax, shipping logic, and everything your other systems expect the store to hand back to them.
That half never appears in a portfolio. It's the reason two quotes for the same brief can land so far apart. A screen is easy to price. A price list with twelve customer tiers and a credit limit is not, and neither is a subscription people can pause, skip and swap without opening a support ticket.
So we scope the systems first and quote second. It takes us longer to come back with a number. The number holds.
What we build
Most projects are one or two of these. Send us the requirement and we'll tell you which.
Front end and back end
The dallas ecommerce web design and the code underneath it sit with one team, so nothing gets drawn that can't be built.
B2B and wholesale
B2B ecommerce development services Dallas distributors need usually start with per-account pricing and end with the ERP.
Integrations
ERP, warehouse, accounting and shipping, built so a failure retries instead of quietly dropping an order.
Custom features
Custom ecommerce app development for Dallas brands: configurators, calculators and internal tools. We still run apps we wrote years ago.
Replatforming
Your orders, customers and search traffic come across, and every old link still lands where it should.
Speed
We measure ecommerce development Dallas brands buy for speed on a mid-range handset, because that's what their customers hold.
The build is never really about the category. It's about what your business already does that the store now has to handle too.
Per-account price lists, credit limits, purchase orders, and reordering from a year of history.
What breaks first: Adoption. Build it slower than a phone call to a rep and your buyers keep phoning the rep.
Specification-level search, lead times that tell the truth, and quotes on parts that aren't priced online.
What breaks first: The quote step. Send a buyer to a contact form and you've handed the order to whoever published a price.
Subscriptions people can change themselves, bundles that hold their margin, and shelf life the store respects.
What breaks first: Skipped deliveries. If pausing is hard, people cancel instead, and you lose the whole customer.
Fit guidance built from your own returns data, and launches that survive a spike in traffic.
What breaks first: Peak traffic. A drop that goes down for ten minutes takes the day's revenue with it.
Configurators where one choice rules out another, and pricing that recalculates as it goes.
What breaks first: Impossible combinations. Let a customer order something you can't make and you refund and apologize.
Several storefronts on shared inventory, with pricing, tax and content that differ by market.
What breaks first: Duplication. Run them as separate builds and every change gets made three times, badly.
Send us the requirement. You'll get a scope and a price back, and no invoice for the scoping.
Get in touch with usThis is the call we make on nearly every build. Three of these usually go to an app, three usually don't, and getting it wrong in either direction is expensive.
| The requirement | When an app covers it | When it has to be built |
|---|---|---|
| Subscriptions | Standard intervals, one product, straightforward pause and cancel. The apps do this well and cheaply. | Bundles that change per cycle, prepaid terms, or subscription pricing that has to agree with a wholesale price list. |
| B2B pricing and terms | A handful of customer groups with flat percentage discounts. | Nearly always custom. Per-account price lists, credit limits, purchase orders and approval chains don't fit an app's data model. |
| Product configurators | A few fixed options with no interdependence and no price recalculation. | Made-to-order. Once one choice rules out another, or changes the price and the lead time, an app can't hold the logic. |
| ERP and inventory | One-directional stock sync on a schedule, with a connector that already exists for your system. | Two-way, near real time. Orders, returns, credits and stock moving both ways, especially with an older or in-house ERP. |
| Loyalty and referrals | Points, tiers and referrals. Genuinely solved. We'd talk you out of building this. | Only where rewards have to clear through an external finance system. |
| Search and filtering | Most catalogs, most of the time. The hosted search products are strong and getting stronger. | Very large or highly technical catalogs, where filters have to run on specifications instead of tags. |
The expensive mistakes go both ways. Building what an app does costs you the build and the maintenance forever. Forcing an app to do something it wasn't shaped for costs you more, and you find out about it in your second peak season.
We'll give you our read on each one before there's a quote, and we'll put it in writing.
Most of this you only find out about when a build is already in trouble. So here it is now.
Not a slide deck of progress. A working URL you can open whenever you want, that updates as we go, so nothing about launch day is a surprise to you.
Pricing rules, tax edge cases, what happens when the ERP is unreachable. Agreeing those in a document is dull and it's cheaper than discovering the disagreement in QA.
Regular work happens on working days. But if orders stop on a Saturday, you message the shared channel and a developer starts on it that day.
The repository, the designs, the accounts. Plus the written record of why it was built this way, so the next developer can pick it up without calling us.
That's how we run a build. Now tell us about yours.
Get in touch with usWe can't disprove that on our own website, and we'd be wary of anyone who claimed they could.
What we can do is show you where the number came from. You get the scope, the systems list and the build-versus-buy calls before you pay anything. When something genuinely changes, we requote it in front of you instead of absorbing it and going quiet.
Plenty of our clients do. Most of the ecommerce development Dallas brands buy from us sits alongside an in-house team.
Usually we're taking the piece your team hasn't done before, or the one they can't stop everything else to do. A replatform is the common example. You do one every five years, and they do one never.
It changes the first conversation, not whether we can help.
We'll ask what the store has to do and what it has to connect to before anything else. Where moving platforms is part of the answer, we'll say so and price it separately, so you can judge that decision on its own.
Every figure opens the case study behind it, so you can check it yourself.
We needed a store that could handle the complexity of the brand: serious athletes, casual fitness buyers, and trade accounts, all in one place. Ecomm Wizards built exactly that. The conversion numbers and the trade portal revenue both exceeded what we projected.
Ecomm Wizards replaced a complex, manual process with an efficient automated workflow, one that carried record-breaking traffic across multiple regions without a single stability issue.
Ecomm Wizards identified the opportunity clearly and then proved it with real data. Two tests, two wins, and a growth roadmap we can actually act on. The quiz in particular has reshaped how we think about new customer acquisition.
Nothing gets quoted before it gets scoped. We go through the requirement, the systems it touches and the build-versus-buy calls above, and you keep that write-up either way.
Then one price and one date, in writing, before any work starts. Change the brief later and we requote it in front of you.
Builds run $5,000 to $50,000 depending on how much is custom, and most take six to twelve weeks. Anything with a heavy ERP or a large catalog runs longer, and we'll say so before you sign, not once we're in it.
Ongoing work is a monthly retainer. What comes with it is ownership: we treat your store like we have money riding on it.
Ours runs $5,000 to $50,000 for a build, depending on how much is genuinely custom, with ongoing work as a monthly retainer. The spread is wide because the brief usually is. A storefront on a well-understood platform and a two-way ERP integration are the same sentence in an email and a very different number.
That's the table above, and it's the first thing we go through with you. We'd rather tell you an app covers it and lose the work than build something you'll pay to maintain for years.
Yes, and a good share of our work is exactly that: per-account pricing, payment terms, purchase orders and reordering, connected back to the ERP. Plenty of our clients run both sides from one system, which is usually the cheaper way to do it.
Yes. Some of our work is a single piece of functionality bolted onto a store somebody else built, and we're happy to take that. We'll tell you up front if the thing you want is fighting the store around it, because that changes what it costs to keep working.
Only if somebody has to be in the room, and for app work that is rare. The code gets written, reviewed and shipped the same way wherever the team sits. What is worth checking is whether they have built the thing before and whether they still run it. We still maintain apps we wrote years ago. That is the only real test of one.
Usually it comes down to what got scoped. One quote priced the screens. The other priced the systems underneath them. That is where most of the hours actually go. Ours covers both, because we go through the integrations, the data and the pricing rules before we put a number on anything.
Yes. We work in your repository, your branching model and your review process where you have them, and we set those up where you do not. You keep the history either way, so nothing about the build is locked to us.
Six to twelve weeks for most, depending on how much is custom and how quickly decisions come back from your side. Heavy integrations and large catalogs run longer. You get the date in writing before work starts.
Whatever you want to happen. Some clients take a retainer and keep building, some take a support arrangement, some take the code and run it themselves. All three are fine, and none of them cost you anything to choose, because you already own everything.
The people you meet in scoping. We don't hand the build to a different team once the project is signed, and you can talk to the developer directly in a shared channel.
Yes, right across the United States and further out. Nothing about how we work depends on where you sit, and nobody pays a different rate by city.
Next step
You already know what the thing has to do.
Tell us, and we'll go and look at what you've got. You get back:
You're getting the scope. Building it is a separate number you're free to ignore.
Book any thirty-minute slot. Three business days later the person who did the scoping walks you through it live, so you can interrupt and argue with it.
Don't want a call? Leave your details and we'll send the write-up over.
No charge, no run of follow-up emails, and the write-up stays yours whichever way you go.
Someone senior reads it and replies the same day or the next. It won't be a sales rep.
