Creative is roughly half of your ad performance, and it is the one lever the algorithm hasn't taken from you. We concept, produce, and test scroll-stopping static, video, and UGC ads for Meta and Google, then kill the losers and scale the winners so your spend keeps compounding.
From DTC startups to global names. The same team that ships award-winning Shopify stores builds the creative that sells them.
Targeting is mostly automated now. The algorithm decides who sees your ads, and it is very good at it. The one input you still own, and the one that moves cost per acquisition and return the most, is the creative itself.
When a winning campaign stops scaling, it is almost always the creative that fatigued, not the audience. Fresh, tested creative is how you break the plateau and keep spending profitably.
of paid ad performance comes down to the creative.
The metrics we move
Performance creative is ad creative built, tested, and optimized on real data to move a business number. Not creative that looks good in a deck, creative that lowers your CPA and scales your ROAS. Every concept is tied to a metric and mapped to a stage of the funnel.
Awareness
Bold hooks, pattern interrupts, and thumb-stopping opens that win the first two seconds and earn the view.
Consideration
Demos, UGC, social proof, and benefit-led angles that answer objections and move a browser toward the buy.
Conversion
Offer-led statics, urgency, and retargeting creative built to close the sale and lift return on ad spend.
Static, video, UGC, and motion, built for the platform and the funnel stage. No templates, no stock, produced by senior strategists.
SampleStatic ad
SampleCarousel
SampleMotion / GIF
SampleImage adSample formats. Your real winning creative lives here once we build it.
Same product, same budget. The difference is the creative and the testing behind it.
Real creative and results from a Chilly's paid social campaign.
One team for concept, production, and testing across every format that performs.
Scroll-stopping image ads and offer creative, built for every stage of the funnel.
Hook-led video for Meta and YouTube, from concept and script to final cut.
Authentic creator and user-style content that converts cold traffic.
Lightweight animation and motion graphics that lift attention and hold rate.
Editing, captions, sound, and localization, tuned per platform and placement.
Structured testing on hook and hold rate, with constant refreshes before fatigue.
A strong fit if
Not yet if
We have built 700+ Shopify stores and generated $900M+ in revenue across 8+ years and 9+ industry awards. The same team builds the creative that scales your paid channels.
“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude, made Ecomm Wizards a fantastic partner.”
“We needed a store that could handle serious athletes, casual fitness buyers, and trade accounts in one place. Ecomm Wizards built exactly that. The conversion numbers and trade portal revenue both exceeded what we projected.”
“The new store finally communicates who we are. Revenue growth followed from getting those fundamentals right.”
Performance creative is ad creative built, tested, and optimized on real data to move a business number. Not creative that looks good in a deck, creative that lowers your cost per acquisition and scales your return on ad spend. Every concept is tied to a metric and mapped to a stage of the funnel.
Targeting is mostly automated now, so the algorithm decides who sees your ads. The one input you still control, and the one that moves CPA and ROAS the most, is the creative. Industry estimates put creative at roughly half of paid ad performance, and when a campaign stops scaling it is almost always the creative that fatigued, not the audience.
Static image ads, hook-led video, UGC and creator content, motion and GIF, and the post-production behind them, editing, captions, sound, and localization. We build to the spec of each platform and placement, and to the job each format needs to do in the funnel.
Yes. UGC, creator-style content, and hook-led video are core to what we do. We handle concept, scripting, sourcing, and edit, and we cut multiple variations of each winner so you always have fresh angles to test.
We launch each concept as a structured test, read hook rate, hold rate, click-through rate, and CPA, then kill the losers quickly and scale the winners. When a winner starts to fatigue, we refresh it before performance drops, so your account never runs dry.
Meta (Facebook and Instagram) and Google are our primary focus, and we also produce for TikTok and YouTube. Creative is built and sized for each platform and placement rather than reused across all of them.
New concepts typically land within days, not weeks, and iterations on a proven winner come faster. We set a cadence with you up front so there is always a steady flow of fresh creative feeding your tests.
Our focus is the creative and the creative strategy, the part that moves performance most. We work alongside your media buyer or in-house team, and we read the same performance data they do so every concept is tied to a real result.
Access to your ad account or its performance data, your product or brand assets, and a short brief on your offer and customer. From there we handle strategy, concept, production, and testing. The free creative audit shows you exactly where to start.
Start with a free creative audit. A senior strategist reviews your ads and account by hand and sends a teardown with a prioritized action plan within 48 hours. Scope and pricing are set per engagement after that, based on your volume and goals.
A senior strategist reviews your ads and account by hand, then sends a teardown and a prioritized action plan within 48 hours. No pitch, no obligation.
Prefer to talk? Book a call.
