Ecomm Wizards
Ecommerce agency Denver

Ecommerce agency Denver brands hire when the store outgrew its first build

Design, build, migration and growth, on whatever your store runs on today. We will also tell you when the answer is to take something out rather than add.

150+
Stores built
$400M+
Revenue generated
8+
Years building stores
4.9★
Average client rating
A bundle builder we built into the store for Sneak Energy, where a customer chooses the flavors and the shaker step by step, and a product page we built for Feetures with its pack sizes, colors and sizes in one place, beside cards reading mobile conversion up 68% and add to cart up 32%

150+ stores built, and the ones we were asked to untangle.

First builds, second builds, and the ones nobody wants to touch. Whichever ecommerce agency Denver brands you pick, ask what it would remove before it asks for your budget.

Nobody sits down and decides how an online store is built. It accumulates.

You start on a theme. Then reviews need a tool, and subscriptions need a tool, and the popup needs a tool. Every new thing gets answered by installing one more, and each one puts code on every page your customer opens.

So we opened a product page on 19 stores and counted how many outside companies the page calls out to. The quietest contacted four. The busiest contacted forty-two. That gap is what an ecommerce agency Denver brands hire should be able to explain to you.

In short

Ecomm Wizards is an ecommerce agency Denver brands hire to design, build, move and grow online stores. We work on the platform you are on today. We start with what the store has accumulated, because that is usually what makes everything else slow to change.

The build that got you here was supposed to be temporary

Denver brands tend to grow faster than the thing they sell on. Outdoor kit, drinks, food, supplements. A good year doubles you, and the store gets extended in a hurry rather than rebuilt.

None of those extensions was wrong at the time. Each one solved the thing in front of you that week, and it worked, and you moved on.

The trouble is that nobody is ever assigned to take one back out. Which is why custom ecommerce web development Denver brands ask about usually turns out to be a removal job first. It is the first thing an ecommerce agency Denver founders brief has to understand.

Three rebuilds, and what came after

Sneak Energy ecommerce store, a storefront rebuilt around the phone, where most of the orders were already coming from

Sneak Energy

  • Shopify Theme Development
  • UX Design
  • App Setup
Vertical
Drinks and supplements
What was built
A storefront rebuilt around the phone, where most of the orders were already coming from
Outcome
Mobile conversion +68%, add to cart +52%
Wild ecommerce store, a subscription system built into the store rather than bolted on beside it

Wild

  • Shopify Plus
  • Subscriptions
  • Integration Services
Vertical
Natural personal care
What was built
A subscription system built into the store rather than bolted on beside it
Outcome
80K+ monthly subscribers at 12 months, subscription revenue +218%, churn down 34%
Feetures ecommerce store, a theme built for the range rather than a stock one bent to fit it

Feetures

  • Shopify Theme Development
  • Custom PDP
  • Cart Engineering
Vertical
Performance apparel
What was built
A theme built for the range rather than a stock one bent to fit it
Outcome
Add to cart +32%, AOV +19%, bounce rate down 24%

An app does not sit beside your store. It sits inside it

This is in the platform's own documentation, not our opinion. An app embed is described there as something that adds code to your online store without being visible to your customers. Some apps go further and inject code directly into your theme.

So installing is an architectural decision. It just does not feel like one. There is no plan to approve and nothing to review, and by the time there are twenty of them nobody can say which does what.

And that is what makes a store slow to change. Not the platform, and not the size of the catalog. When an ecommerce agency Denver brands trust quotes a simple change and the number comes back high, this is usually why.

What 19 stores were loading on one product page

Search ecommerce agency Denver and you get directories, a couple of home pages and a blog post, and nobody publishing a measurement. So here is ours. We opened one product page on each of 19 stores and counted what the page reaches out to.

What 19 stores were loading on one product page
What we countedAcross the 19 stores
Stores we opened a product page on19
Outside companies the quietest page called4
Outside companies the busiest page calledSame kind of business as the quietest one.42
The middle store25
Script tags in the quietest page84
Script tags in the busiest page288
The middle store again163

The quietest store in the set is not the smallest, and it is not the newest. It sells a full range and it has been trading for years.

It is simply the one where somebody has been deciding. Everything on that page is there because a person chose it, and the things that stopped earning their place came back off.

The busiest store is not badly run either. It is the ordinary outcome of saying yes to a useful tool eleven times, which every growing brand does, because each individual yes was reasonable. Nobody ever books the meeting called take something out.

Calling it is the job, and any ecommerce agency Denver brands shortlist can do it with you in an afternoon.

Three things to check before you commission anything

  • Open your app list and count. Then say out loud what each one does. The ones you stall on are the ones to look at.
  • Ask your developer what a small change costs now compared with two years ago. If the number went up and the store did not get bigger, that is this.
  • Pick the last tool you installed and find out whether anyone uses what it produces. Plenty are still running for a campaign that ended.

Why nobody notices it happening

Each decision is small. Nobody approves an architecture. Somebody approves a tool that solves a real problem this week, which is a different and much easier question. No ecommerce agency Denver companies hire is ever asked to review it.

Nothing ever reports it. There is no screen that tells you the page now calls out to thirty companies, and no alert when it becomes thirty-one.

And removing feels riskier than adding. Taking a tool out might break something nobody can name, so it stays. That is how ecommerce website development Denver brands end up paying for turns into untangling rather than building.

Want the same count run on your own store? Tell us the address and we will send what we find.

Get in touch with us

What we do

Take one of these, or the lot

Every row links to the store it was done for, and none of it assumes you are starting again. Most brands arrive asking for the last one and need the second. Between them they are the range an ecommerce agency Denver teams retain has to cover.

Design and build

We build the store so the next change is a small job

Most ecommerce web design services Denver brands buy are priced on how the store looks, not on what it will cost to change next year.

  • Storefront build
  • Theme architecture
  • Checkout
  • Design systems
  • Documentation
Explore store builds
A storefront rebuild for the drinks brand Sneak EnergySneak Energy+68%Mobile Conversion Rate

Ecommerce development

We write the thing properly instead of renting it monthly

When an app almost does it, denver e-commerce platform setup work is usually worth owning rather than renting.

  • Ecommerce development
  • App replacement
  • Integrations
  • Subscriptions
  • Support
Explore ecommerce development
A subscription build for the natural care brand WildWild80K+Monthly Subscribers

Not sure which of the four you need? Tell us about the store and we will name the one we would start on.

Get in touch with us

Four things that do not change

Whether you buy one job or all four. Worth putting the same list to every ecommerce agency Denver brands weigh up before you choose.

  1. We count before we quote

    We look at what the store is already carrying and tell you what we find. Sometimes the useful answer is that you need less, not more.

  2. You see the number both ways

    We take the measurement before anyone touches anything, and again when it is done. You get both numbers, not a summary of them.

  3. Nothing is tied to us

    The code, the accounts and the logins are yours from the first day. If you leave, nothing of yours stays behind with us.

  4. Scope is signed before work begins

    Nothing starts until you have agreed what it is. If it needs to change halfway, you see that first.

Where people push back

“Our apps are all doing something useful.”

Most of them probably are, and we would not touch those.

It is the other sort we are after. The one installed for a launch that finished, the one replaced by a newer tool but never switched off, the two that overlap. They are easier to find than you would think once somebody is actually looking.

“Building custom costs more than an app.”

Up front, usually yes. When an app does the job we will tell you to keep it.

It changes when you pay every month for something that almost fits, then pay again each time you need it to work a bit differently. That is the point where owning it starts to make more sense than renting it. An ecommerce agency Denver brands meet can draw that line for you in an hour.

“Our store is not on Shopify.”

That is fine, and it is not the first question we would ask. Every platform extends the same way, by letting outside code run on your pages, and every one of them accumulates.

If moving would help we will tell you, and if not we will tell you that too.

“We are too small for this to matter.”

Then it is a good time to look, because it is far easier now than it will be.

The stores that are hardest to untangle are the ones that grew fastest, and none of them noticed it happening. Half an hour with your app list is worth it either way, and any ecommerce agency Denver brands recommend will sit through it with you.

What we would do in the first two weeks

We run the same count on your store and put it next to your app bill and the list of what your team actually opens. Three lists, one afternoon.

The overlap is usually the surprise. Tools nobody has opened in a year are still loading on every page, and some of them are doing the same job as each other.

Then you get a short list of what to remove, what to keep and what is worth owning instead of renting. An ecommerce agency Denver brands keep will hand you that before it proposes a build.

The first conversation is about what the store is already carrying. It costs you nothing, including when the answer is that we would change very little.

Get in touch with us

What brands ask before they pick anyone

  • There is no number, and anyone who gives you one is guessing. The useful test is whether you can say what each one does and who uses it. The ones you cannot answer for are the problem.

  • Use the app while it fits. Build when you pay every month for something that only almost works, or when each small change has to wait for somebody else's plans.

  • Usually because of what has built up around it, not the platform underneath. Every tool you add is one more thing a developer has to avoid breaking, so small jobs stop being small.

  • Most often neither, at least not first. Find out what the store is carrying before you move it, because moving the problem to a new platform is the expensive way to discover it was never the platform.

  • Four things, broadly. Builds the store. Writes what a theme leaves out. Moves it when the platform stops fitting. And works out what is costing you orders.

  • Yes. We work on whatever you are on now. Every platform lets outside code run on your pages, so the first job is counting how much of yours is doing that, not reading the logo on your admin.

  • Yes, and remote is how all of it runs. There is no office here for you to visit. None of the work changes because of where either of us happens to sit.

  • It can, which is why nobody does it casually. We take one out at a time, on a copy of the store first, and you see what changed before anything goes live.

  • Usually, and often it is the quickest route. We can hand them the list and check the result, or take the parts nobody on your team has time for.

  • Counting what you have got is an afternoon. Removing safely is a few weeks, because each one comes out on its own and gets watched before the next.

Next step

Send us your store and we will count what it loads

The same count from the table, run on your store.

Put your store address in the form, and you get back:

  1. How many outside companies your product page calls out to.
  2. Which of them are doing the same job as each other.
  3. What we would take out first, and what we would leave alone.

You get the findings and nothing else attached to them.

Free, and nobody chases you afterwards.

A developer replies within one working day. Not a salesperson.

We've scaled 150+ stores. Let's see what's holding yours back.

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