Design and build
We build the store around the customer who comes back
- Storefront build
- Product pages
- Checkout
- Account area
- Design systems
150+ stores built, and the customers who came back to them.
Food, supplements, socks. The things people buy on a loop. Whichever ecommerce agency Philadelphia brands you pick, ask what it would change for your second-time buyer.
Somebody finished your product and liked it. They want another one. That should be the easiest sale you will ever make.
So we looked at 16 stores selling the kind of thing people run out of. Across 3,142 products we checked one question: can the customer who wants more of it get more of it?
On the middle store, one product in a hundred lets them pick a bigger size. Eight of the sixteen offer it on nothing at all. It is the gap an ecommerce agency Philadelphia brands hire ought to look at before touching the homepage.
In short
Ecomm Wizards is an ecommerce agency Philadelphia brands hire to design, build, move and grow online stores. We work on the platform you are on today. We start with what happens after the first order, because that is where the margin is and where most stores do the least.
Everything this city sells, somebody runs out of
Philadelphia sells things that get used up. Food and drink, supplements, the socks and shirts that wear through. Almost nothing here is bought once and kept forever.
That should make the business easy. You are not hunting for a new customer every month, you are serving the same one on a loop. The second sale takes none of the work the first one did.
Except the store does not know any of that. It greets the returning buyer exactly as it greeted the stranger, which is why an ecommerce agency Philadelphia founders brief tends to find the money sitting here.
Three brands people buy from twice
Happy Mammoth
- Vertical
- Health and supplements
- What was built
- A subscription and account experience built for people reordering, not browsing
- Outcome
- Lifetime value +89%, subscription revenue +134%, conversion +61%
VITHIT
- Vertical
- Drinks
- What was built
- A direct to consumer store built around multipacks rather than single bottles
- Outcome
- Revenue +115%, conversion +170%, AOV +31%
Candy Kittens
- Vertical
- Confectionery
- What was built
- A rebuild around how people actually buy sweets, in quantity and as gifts
- Outcome
- Conversion +182%, AOV +34%, $8.1M new annual revenue
Nobody decided not to let them buy again
Selling on repeat is something you switch on. The platform's own documentation is plain about it: adding a recurring purchase option is a thing a merchant sets up deliberately, product by product. It is not a feature that arrives with the store.
Which means the absence of it is not a limit. It is a decision nobody got round to making. There was no meeting where somebody decided the repeat buyer should start over each time.
And it compounds quietly. Every month the same people re-find the same product, some of them do not bother, and nothing in any report tells you which ones. An ecommerce agency Philadelphia brands trust will go looking for that before it proposes a redesign.
What 3,142 products showed about buying it twice
Search ecommerce agency Philadelphia and you get four directories, a listicle and a review site, with nobody publishing a measurement. So here is ours. We took 16 stores selling things people run out of and asked one question of every product.
| What we counted | Across the 16 stores |
|---|---|
| Products we checked | 3,142 |
| Where a bigger size is on the page, middle storeThe best store managed 76%. | 1% |
| Stores offering it on nothing at all | 8 of 16 |
| Stores selling bigger packs as separate listingsSo the depth exists. It is just somewhere else. | 8 of 16 |
| Most separate pack listings at one store | 96 |
| And at the next one | 72 |
| Stores where nothing can be set to arrive again | 11 of 15 |
Two different stores can fail the same customer in opposite ways.
The first kind simply has no bigger size. One pouch, one bottle, one bag, and somebody who gets through it in two weeks has the same four clicks to make as a first-time buyer, every time.
The second kind is stranger. One store in the set has 96 multipack products and another has 72, so the bigger pack plainly exists. But almost none of them sit on the page you are already looking at. You have to know it exists, leave, and go and find it.
Neither store is badly run. Both built the thing that gets a stranger to buy, which is the hard part, and then stopped.
Which of the two your store is takes an hour to settle, and any ecommerce agency Philadelphia brands shortlist can do it with you.
Three things to try on your own store tonight
- Buy your own best seller, then try to buy it again a week later without using the back button or your order history. Count the clicks.
- Look at whether the page you land on offers a bigger size. If it does not, check whether one exists somewhere else on the site.
- Ask your team who decided not to offer a repeat option. If nobody can remember deciding, that is the point.
Why the second order never gets anyone's attention
It does not show up as a problem. A customer who quietly stops reordering looks identical to one who was never coming back. There is no abandoned anything, no error, nothing to flag.
And the first order takes all the oxygen. That is where the ads land, where the landing pages get tested, and where everyone can see the number move.
So it stays unowned. Nobody on your team is tasked with it, which is why an ecommerce agency Philadelphia companies retain will usually find the easiest win sitting right here.
Want the same count run on your own catalog? Tell us the store and we will send what we find.
Get in touch with usWhat we do
Take one of these, or the lot
Every row links to the store it was done for, and none of it assumes you are starting again. Most brands come for the first and get the most out of the last. Between them they are what an ecommerce agency Philadelphia teams retain gets asked for.
Ecommerce development
We make buying it again take one click, not four
- Ecommerce development
- Repeat purchase
- Bundles and sizes
- Integrations
- Support
Migration
We replatform without giving back the traffic
- Platform migration
- Redirect mapping
- Data migration
- Search equity
Growth
We go after the order nobody is working on
- A/B testing
- Lifetime value
- Email and retention
- Paid landing pages
Not sure which of the four you need? Tell us about the store and we will name the one we would start on.
Get in touch with usThe part that never changes
Four of them, whatever you buy. Worth asking every ecommerce agency Philadelphia brands weigh up for the same four.
We buy from you first
Before we propose anything we go through your store as a customer would, twice, and tell you what the second time was like.
You get the figure at both ends
Whatever we are asked to improve gets measured before we start and after we finish. Both numbers come to you, not a description of them.
Nothing is held hostage
The code, the accounts and the customer list are yours throughout. If you walk away, none of it stays with us.
You agree the work before it starts
Scope is signed first. If it has to move once we are in, you hear it from us before anything changes.
Where people push back
“Our customers only need one.”
Then the numbers will show it quickly and we will say so.
Worth checking rather than assuming, though. The stores most sure of it are usually the ones whose repeat rate nobody has looked at in years. It is the first number an ecommerce agency Philadelphia brands meet ought to ask you for.
“We tried subscriptions and nobody took them.”
That happens a lot, and it is usually because the offer arrived before the habit did.
A bigger pack is the easier first step. It asks nothing of the customer except a different click, and it tells you who your repeat buyers are before you build anything for them.
“Our store is not on Shopify.”
That is fine, and it is not the first question we would ask. Every platform treats repeat buying as something you switch on, and every one of them ships without it switched on.
If moving would help we will tell you, and if not we will tell you that too.
“This sounds like a small change.”
Often it is, and that is the appeal rather than a problem. Putting a bigger size on a page is an afternoon.
The work is deciding which products deserve one, which needs your order history rather than an opinion. We would rather spend the time there than on the build, and any ecommerce agency Philadelphia brands recommend will spend it there too.
Where we would start on your store
We run the same count on your catalog and put it beside a year of your own orders. That tells you how many of your customers bought once, and whether the ones who came back had to work for it.
Usually a handful of products carry almost all the repeat buying. Those are the ones to fix first, and it is a short list rather than a project.
Then you choose. Put the bigger sizes on the page, or set up a repeat option, or neither if the numbers say your customers genuinely only need one. An ecommerce agency Philadelphia brands keep will tell you which of the three it is.
The first conversation is about what happens after someone buys. It costs you nothing, including when the answer is that we would change very little.
Get in touch with usWhat brands ask before they pick anyone
Make it easier than the first time. Most stores make it identical, so someone coming back to you repeats every step a stranger does, including hunting for the product again.
Often because nothing invited them back, and buying from you again was no easier than the first time. It rarely shows up as a complaint, which is why it goes unnoticed for years.
Only once you know people are already reordering. Start by selling a bigger pack and watch who buys it, then build the subscription for those people rather than guessing.
Three things in order. Put a bigger size on your product page, make reordering take one click, then give people a reason to come back on a schedule.
Four things, broadly. Designs and builds your store. Writes what a theme cannot. Moves it to another platform when it no longer fits. And finds the money the store is leaving behind.
Yes. We work on whatever you are running now. The first question is never the platform, it is what your own order history says about who comes back.
Yes, and remote is how all of it runs. There is no office here for you to visit, and none of the work changes because of where either of us sits.
It does not have to be. Plenty of customers take a larger size at the same unit rate simply to avoid reordering, and you can find that out before deciding anything.
Usually, and it is often the quickest route. We can hand them the list and check the result, or take the parts nobody on your team has time for.
Counting your catalog is an afternoon. Putting bigger sizes on the products that deserve them is a week or two, and most of that is deciding which ones.
Next step
Send us your store and we will check it for repeat buyers
The same count from the table, run on your store.
Put your store address in the form, and you get back:
- How many of your products let someone buy a bigger size without leaving the page.
- Whether the bigger packs exist somewhere else on your site already.
- Which handful of products are worth fixing first, and which to leave alone.
You get the findings and nothing else attached to them.
Free, and nobody chases you afterwards.
A developer replies within one working day. Not a salesperson.
