We build Shopify stores as well as rank them. Most of what holds a store back in search is how it was built, so we fix both. One price and one date before we start.
We build these stores as well as rank them. Most of what holds a store back in search is how it was built.
You've decided the store should be earning more from search. What's left is knowing which fixes move orders and what they cost, which is what a Shopify SEO agency New York brands hire is for.
That's what the first two weeks answer, and you keep the answer either way.
In short
Ecomm Wizards is a Shopify SEO agency New York brands hire to turn search traffic into orders. We fix the collection and product structure, the technical debt holding your store back, and pages that rank but don't sell. You get reported on revenue, not on positions.
Whoever buys from you could be anywhere, so the results you compete in are national rather than local. None of the local tactics apply, which is why your terms are harder to win and worth more when you do. Any Shopify SEO agency New York brands hire should be clear about that on the first call.
Evie Lou
Capelli Sports
Twillory
Three stores, three numbers, and not a ranking among them.
Get in touch with usOrganic's share of US clicks fell from 44.9% in March to 40% in June. When an AI summary shows, 8% of searches end in a click, against 15% without one.
What went missing was the browsing. The clicks that still arrive are closer to a purchase, and they close harder than they used to.
So the terms worth winning have narrowed. Picking the right ones, then making the page sell, is what a Shopify SEO agency New York brands hire is actually for now.
What the work is
You have probably been sold content before. Most of what caps a Shopify store is structural, and we would rather fix that than write around it.
Audit and strategy
A Shopify SEO company NYC brands hire should put a number on the opportunity before it quotes you. That is week one, and you keep it either way.
Collections and product pages
Collections are where Shopify SEO NYC stores have the best chance of ranking, and they are the pages most often left with no copy at all.
Technical SEO
Speed, crawl waste and the app stack, in that order. Shopify SEO experts NYC stores rely on should be able to show you what each app costs you in page weight.
Content
Less of it than you have been sold, and different. Comparison pages, category buying guides, and the questions people ask right before they order.
Migrations
Replatforming is where hard-won rankings die, and it is almost always a redirect map somebody rushed. Capelli Sports kept 95% of its organic traffic through the move.
AEO
Someone asks Google for the best brands in your category and it answers with a list. Answer engine optimization is the work that puts you on it.
GEO
Generative engine optimization is the same job pointed at ChatGPT and Claude. They recommend the brands their sources already talk about, so we go and earn those mentions.
No twelve-month lock-in, and no reporting until there's something worth reporting. If month three looks wrong to you, leave.
We map what you rank for now, what it earns, and which of your terms have AI summaries sitting on them. You get that whether or not you carry on. Plenty of stores find out here that their problem is conversion, not traffic.
Collection and tag architecture, duplicate URLs, product page structure, and whatever the app stack is costing in speed. This is the unglamorous stretch and it's where most of the eventual gain is decided.
Category and comparison pages aimed at buyers rather than readers. We write fewer pages than you're used to being sold, and we tell you which ones we expect to do nothing.
Sessions from search, orders from those sessions, revenue. Rankings appear as a diagnostic. If organic sessions rise and orders don't, we say so on the call rather than putting a nicer chart in the deck.
Point at the one you think is costing you most and we will tell you honestly if you are right.
Get in touch with usFive measured shifts from the last six months. Any Shopify SEO agency New York brands hire should have raised all five with you by now.
| What was measured | The change | What it means for your store |
|---|---|---|
| Share of clicks going to organic resultsMarch to June 2026, Datos and SparkToro. A five-point drop in a quarter. If your traffic is flat this year, that may be you standing still rather than slipping. | 44.9% to 40% | The same position sends fewer people |
| Clicks Google kept in its own propertiesMarch to Q2 2026. Shopping tabs, maps, AI answers. That traffic isn't going to a competitor, it isn't going anywhere. | 14.8% to 17.1% | Fewer clicks leave the results page at all |
| Clicks when an AI summary is shownPew Research. This is the one that matters most for informational terms, which is exactly where most agencies aim your blog budget. | 8% vs 15% | Roughly half, on searches that trigger one |
| Click-through on top-ranking results with AI OverviewsAhrefs. Worth holding next to any proposal that sells you a number one spot as though the spot were the outcome. | down to 58% | Position one isn't what it was |
| Publisher referral traffic across 2025Digital Content Next. Publishers felt it first because they live on informational search. Stores are further down the same road. | down to 25% | The trend didn't start this year |
None of this means organic is finished. It means the terms worth winning have narrowed, and they've narrowed toward the ones where somebody is actually trying to buy something. Broad informational content is where most of your SEO budget probably goes, and it's where the click loss is worst. Product and category terms, comparison searches, the things people type with their card already out. Those still convert. They're also harder to write a report about, because there are fewer of them.
Want to know what your rankings are actually earning you right now?
Get in touch with usWhere a Shopify SEO agency New York brands hire actually sits matters less than whether you can get hold of them.
SEO contracts are long because agencies know results are slow, which quietly removes their reason to hurry. Ours run month to month after the first quarter. If we're not earning it, you should be able to leave without a lawyer.
Search Console, analytics, the tracking setup, all of it in your name from the start. We've picked up too many stores where the last agency owned the data and the handover was a spreadsheet. Nothing here depends on us being the only ones who can see it.
Not an account manager reading out someone else's findings. Whoever went through your collections explains what they found and can answer why, in a channel you can scroll back through.
If your store converts badly, more traffic makes the problem worse and more expensive. Plenty of the audits we run end with us recommending conversion work we'd charge less for, or nothing at all.
Send us the last report you got and we'll tell you what it left out.
Get in touch with usThat's the most common way brands arrive here, and sometimes SEO just wasn't the right spend for you.
If your store converts at half what it should, more traffic just costs more. If your category is owned end to end by marketplaces, the winnable terms may not be worth the retainer. We'd rather find that in the first month and tell you than take twelve months of fees to arrive at the same place. Some of the audits we run end with us recommending nothing.
It's fine out of the box, which isn't the same thing. The defaults are sensible and the platform won't hold you back on its own.
What catches stores is what gets added. Tag pages generating dozens of near-duplicate URLs. Collections with no copy. Products carrying the manufacturer's description, same as every competitor. Apps loading on pages that don't need them. None of that is Shopify's fault and all of it is why your store ranks for your name and little else.
You don't yet, which is why what we report on is written down here rather than described on a call. Sessions from search, orders from those sessions, revenue. Rankings as a diagnostic.
The structural version: no twelve-month lock-in, month to month after the first quarter, and every account stays in your name. If we start sending you charts instead of orders, leaving costs you a month. That's a weaker promise than a guarantee and it's the one we can actually keep.
On the SEO itself, quite possibly, and we're not going to pretend otherwise.
Here's where it usually costs you. Most of what caps a store's search performance is how the store was built, and a specialist can only write recommendations about that. They hand you a document, you hand it to your developer, and it sits in a queue for a quarter. We build stores as well, so the fix happens instead of being described. If you've got a developer with capacity who acts fast, a specialist is a good answer.
Every number opens into the case study it came from, so you can check it.
Our experience with the Ecomm Wizards was excellent. They executed our website redesign within a three-month timeline, and the quality of the build, together with their management of the Black Friday deadline, gave us complete confidence in the platform from launch.
We had the brand and the product. We just didn't have a store. Ecomm Wizards built the whole subscription infrastructure from scratch and 80,000 subscribers in year one was beyond anything we had projected. The scent-swap portal changed our churn numbers entirely.
Our sales team used to spend half their day processing orders. Now they are actually selling. The portal handles everything the old process did, faster and more accurately, without our team needing to be involved. The 50% revenue growth is what happens when you remove operational friction.
Pricing first, since nobody else on this search will tell you. Ongoing work is a monthly retainer sized to your store and your catalog, and a one-off technical fix is quoted on its own if that's genuinely all you need.
The first month is diagnosis, fixed and small, and it's the month a Shopify SEO agency New York brands hire should be judged on. You get the map of what you rank for, what it earns, and what's structurally in the way, and you keep that document whichever way you go.
After that, month to month. We'd rather earn the next month than hold you to a year. And if your money is better spent on conversion or on ads this quarter, we'll say so and quote you nothing.
Technical fixes can move things in weeks. Anything competitive takes three to six months. Category terms in apparel or beauty can take longer. Anyone promising faster is either lucky or telling you what you want to hear.
A monthly retainer, sized to your store and your catalog. The first month is diagnosis, priced on its own and kept small. Across the directories covering this city, listed projects start anywhere from $1,000 to $5,000. So ask what's actually included before you compare two numbers.
It's almost always structure, and it is the first thing a Shopify SEO agency New York brands hire should check. Your collections have no copy on them. Your product pages carry the same description the maker handed everyone else. And your tag pages split authority across a dozen near-identical URLs. Your own name ranks because nobody else competes for it, so it's the one term your SEO never had to win.
Less than you've been sold. Informational searches are where AI summaries have taken the most clicks, so a blog aimed at traffic volume is the worst-hit thing you could invest in right now. Comparison and buying-guide pages aimed at people about to purchase still work.
It can, and it usually comes down to the redirect map. Every old URL needs a home, metadata has to travel, and somebody has to watch the index daily for the first month. Done properly you keep most of it: Capelli Sports retained 95% through a full move.
Yes, and it's the arrangement we'd argue for. Most of what caps your search performance is how the store was built, so recommendations that need a developer sit in your queue. When the same team does both, the fix ships instead of being written up for you.
We map what you rank for, what it earns, and what's structurally in the way. You get that document either way. Plenty of stores discover here that the problem is conversion rather than traffic, which is a cheaper thing to fix.
Yes. We are a Shopify SEO agency New York brands hire and we work remotely, which is how the whole team works. There's no office to visit and we don't claim one. You get a named person in a shared channel and cover through Eastern business hours.
Yes, across the United States and further afield. Search doesn't care where you sit and neither do our rates. This page exists because stores here compete on national terms against national aggregators, not because we price by city.
Next step
You already know which searches you should be winning and aren't.
Tell us which ones. We'll go and look, and you get back what we found:
It's the diagnosis, not the work. Doing it is a separate number you can ignore.
Book any thirty-minute slot. Three business days later, whoever went through your store walks you through it live, so you can interrupt and push back. A document can't be argued with.
Don't want the call? Leave your details and we'll send the same findings over.
No charge, no follow-up sequence, and the findings are yours whichever way you go.
Someone senior reads it and replies the same day or the next. It won't be a sales rep.
