Design and build
We build the store both your customers can use
- Storefront build
- Product pages
- Checkout
- Account area
- Design systems
150+ stores built, and the big orders they can now take.
Food, apparel, outdoor, industrial. Whichever ecommerce agency Milwaukee brands you pick, ask them one thing. What would it do for the buyer who wants fifty, not one?
Someone wants fifty of the thing you sell one of. Maybe a shop, maybe an office, maybe a restaurant down the road.
So we checked 24 stores in food, drink, apparel, outdoor and home. Across 7,123 products, four in five can be bought on the spot by anyone wanting one, and every single store shows a price.
Then we opened the door each of them offers the bigger buyer. Twenty-one had one. Not one of the twenty-one let him buy. That is the gap an ecommerce agency Milwaukee brands hire should look at before it touches the homepage.
In short
Ecomm Wizards is an ecommerce agency Milwaukee brands hire to design, build, move and grow online stores. We work on the platform you are on today. We also look at whether your store can take a large order without a person having to get involved.
A city that has always sold to businesses as well as people
Milwaukee makes things. Food and drink, gear, equipment, the sort of goods that went out by the case long before anybody had a website.
So the businesses here tend to have two customers, and have had them for years. Someone buying one, and someone buying for their own shop, kitchen or crew. Both are real and both pay.
Then the online store got built, and it got built for the first one. That is not a local failing. It is just the order things happened in.
It is also why an ecommerce agency Milwaukee founders brief tends to find money sitting on the quiet side of your store.
Three brands whose bigger buyers now order themselves
Mouldings One
- Vertical
- Building products
- What was built
- A trade ordering store replacing a portal where every order went through a person
- Outcome
- -74% order processing time, +50% B2B revenue, 340+ trade accounts onboarded
Henchman
- Vertical
- Access equipment
- What was built
- One store serving consumers and trade buyers without running two of everything
- Outcome
- -70% wholesale order processing, +58% revenue, -45% platform cost
Saddleback
- Vertical
- Leather goods
- What was built
- A business buying experience built beside the existing consumer store
- Outcome
- B2B sales +881%, traffic +704%, B2B conversion 9.54%
The store can already do this. Somebody has to switch it on
It is not a missing feature. The platform's own documentation says most of what you would need is already turned on in your admin, on the plans that carry it. The capability is sitting there.
What it needs is a person. The same documentation is plain that a business buyer has to be set up as a company before any of it applies to him. Nobody can do that for himself at two in the morning, which is when he was on your site.
So the wait is not technical. It is a step somebody has to take, and nobody owns it. An ecommerce agency Milwaukee brands trust should ask who that person is before it proposes a redesign.
What 24 stores do with a buyer who wants fifty
Search ecommerce agency Milwaukee and you get a directory, a couple of agency pages and a dead link that still ranks. Not one of them publishes a number. These are ours: 24 stores, and the same two questions put to every one of them.
| What we asked of each store | The buyer who wants one | The buyer who wants fifty |
|---|---|---|
| Can he buy, right now, on his ownThis is the whole finding, and it sits on the same 24 stores. | 82% of 7,123 products | 0 of 21 stores |
| Is he shown a priceEight show him nothing at all on that side. | 24 of 24 stores | 13 of 21 stores |
| Does a person have to approve him first | Never | 14 of 21 stores |
| What the store actually offers himOn 9 of the 21 it is the email address. | A cart | A form, or just an email address |
| How long before he can place the order | About a minute | However long somebody takes to reply |
| Stores with no route for him at all | 0 of 24 | 3 of 24 |
Every one of these stores is well run. That is what makes the result worth looking at.
They have all solved the hard problem, which is getting a stranger to hand over money without speaking to anyone. Four products in five can be bought in under a minute, and not one store hides its prices.
Then the bigger buyer arrives and the whole thing reverses. He is the one spending more, and he is the only one asked to fill something in and wait. Fourteen of the twenty-one need a person to approve him before he sees anything.
Nobody designed that. The store was built for the first customer because the first customer came first, and the second one was handled by whoever happened to pick up the email.
Working out which of the two your store is costs an hour of somebody's time, and any ecommerce agency Milwaukee brands shortlist can sit and do it with you.
Three things to try on your own store tonight
- Pretend you want fifty of your best seller and try to buy them without calling anyone. See how far you get.
- Count how many fields you are asked to fill in, and whether you are shown a price before or after you fill them.
- Ask who answers that form, and how long they took last time. Nobody usually knows, which is the point.
Why nobody notices the bigger order going cold
It never looks like a lost sale. There is no abandoned cart, because he never reached one. He sent a message and moved on, and your reports have nothing to show you.
And the person answering is busy. The form usually lands in a shared inbox beside everything else, so the reply time depends on the week rather than on anything you decided.
So it stays nobody's job. That is why an ecommerce agency Milwaukee companies retain will often find the easiest win sitting on this side of the store rather than the front of it.
Want us to try placing a large order on your store? Give us the web address and we will send back exactly what happened.
Get in touch with usWhat we do
Take one of these, or the lot
Every row links to the store it was done for, and none of it assumes you are tearing anything down. Plenty of brands arrive wanting one of these and end up getting more out of another. Together they cover what an ecommerce agency Milwaukee teams retain gets asked for.
Ecommerce development
We make the large order something he can place himself
- Ecommerce development
- Trade ordering
- Quantity pricing
- Integrations
- Support
Migration
We replatform without giving back the traffic
- Platform migration
- Redirect mapping
- Data migration
- Search equity
Growth
We chase the revenue sitting on the quiet side
- A/B testing
- Average order value
- Email and retention
- Paid landing pages
Not sure which of the four you need? Tell us about the store and we will name the one we would start on.
Get in touch with usThe part that never changes
Four of them, whatever you buy. Worth putting to every ecommerce agency Milwaukee brands weigh up.
We buy from you first
Before we propose anything we try to buy one of your products. Then we try to buy fifty. You get told how different those two were.
You see the number before and after
We write down what your store does today before touching anything, then again once we are finished. You get both figures rather than a summary of them.
Your buyer list stays yours
The code, the accounts and every trade customer you sign up belong to you from day one. Walk away and none of it stays with us.
You sign the work off first
Nothing starts until the scope has your name on it. Should it need to move once we are inside the store, you hear that from us first.
Where people push back
“We only sell direct to consumers.”
Plenty of brands do, and if that is genuinely your business we will say so and leave it alone.
Worth checking the inbox first, though. Requests for bigger quantities tend to arrive before anyone plans for them. They sit with whoever answered last time, rather than anywhere you would find them.
“Our bigger orders need a conversation.”
Some genuinely do, and we would not try to automate a negotiation.
But most of that conversation is not negotiation. It is confirming who he is, what it costs and when it arrives. Your store can answer all three before anyone picks up the phone.
Splitting those two apart is the first thing an ecommerce agency Milwaukee brands meet should offer to do with you.
“Our store is not on Shopify.”
That is fine, and the platform is not the first thing we would ask about. Every platform treats a business order as something you set up, and most stores ship without it set up.
If moving would help we will tell you, and if not we will tell you that too.
“This sounds like a big project.”
It can be, and often it does not need to be. Showing a price and taking a deposit is a long way from a full build. That is usually where we would start on your store.
The part worth real time is deciding which buyers get to order themselves. Any ecommerce agency Milwaukee brands recommend will spend it there too.
Where we would start on your store
We try to place a large order on your own store, the way a shop or an office would, and write down what happened. Then we ask your team for the last ten of those requests and what became of them.
That usually settles it in an afternoon. Either the requests are rare and you can leave this alone, or there are more than anybody realized and they have been waiting on one person.
Then you choose what to do. Let him order himself, or keep the conversation but answer it faster. An ecommerce agency Milwaukee brands keep should be able to say which of the two your own numbers point at.
The first conversation is about the orders your store cannot take yet. It costs you nothing, including when the answer is that we would change very little.
Get in touch with usWhat brands ask before they pick anyone
Start by letting the buyer see a price and place a first order without waiting on anyone. The approval, the terms and the account can follow once you know the demand is real.
Yes, and that is usually the cheaper answer. The platform's own documentation says one store can serve both, so a second site is a choice rather than something your business needs.
Decide first whether the buyer should order himself or ask you. Both are valid, but only one of them works while nobody is at their desk, and most stores have picked the other by accident.
Show the price, take the order, and keep the approval step for anything that genuinely needs it. The mistake most stores make is putting that approval before the price your buyer came to see.
Four things here. Builds the storefront and the pages people buy from. Writes the parts a theme will not do on its own. Replatforms you once the current one runs out of room. And goes looking for revenue the store is not collecting.
Yes, and the platform is not where we would start. The first question is what your store does today when somebody asks for a large quantity.
Yes, and remote is how all of it runs. We keep no premises in the city, and nothing about your build depends on which desk either of us is sitting at.
Only if you let it, and that is a pricing decision rather than a technical one. You can set what each buyer sees, which is the part most stores never get round to configuring.
Usually better, not worse. The repeat orders stop reaching him, which is the part he least wants. He keeps the accounts and the new business where you actually want him.
Trying it on your own store is an afternoon. Letting a known buyer order at his own price takes a week or two of build, and most of that time goes on agreeing who qualifies.
Next step
Send us your store and we will try to place a large order on it
The same two questions from the table, asked of your store.
Put your store address in the form, and you get back:
- How far a buyer wanting fifty of something can get on his own.
- Whether he is shown a price, and how many fields he has to fill in first.
- What we would change first, and what we would leave exactly as it is.
You get the findings and nothing else attached to them.
Free, and nobody chases you afterwards.
A developer replies within one working day. Not a salesperson.
