Design and build
We build the storefront people actually buy from
- Storefront build
- Product pages
- Checkout
- Account area
- Design systems
150+ stores built, and the orders behind them shipped.
Health, food, industrial, apparel. Ask any ecommerce agency Maryland brands shortlist what their build does on the day you cannot ship.
Your store was built around the sale. Every page, every photograph, every button, argued over for weeks.
What happens after the order never got that attention. Nobody plans for the week a supplier is late and forty parcels cannot go out.
There is even a federal rule about that week, and the odds are nobody raised it when your store was built. It sets a deadline where you never stated one. It says what you owe the buyer once you know you will miss it. An ecommerce agency Maryland brands hire should have built your store so that answer is automatic.
In short
Ecomm Wizards is an ecommerce agency Maryland brands hire to take on a whole store rather than one slice of it. Building it, replatforming it, making it convert and keeping customers. Whatever you are running today is what we work on. That includes the operational parts, like what the store does when an order cannot go out on time.
Whatever you sell here, somebody has to put it on a truck
If you sell from Maryland you are almost certainly shipping a real thing. Health products, food and drink, parts and gear for other businesses.
None of it is a download. Somebody picks your order, packs it, puts it on a truck. Any one of those steps can slip, and not for reasons you control.
So what your store promises at checkout is a promise about the real world. An ecommerce agency Maryland founders brief will find a beautiful storefront. It will also find the day after the order run on email.
Three builds, and the numbers after them
This Works
- Vertical
- Beauty and wellbeing
- What was built
- A replatform and a conversion rebuild taken as one job rather than two
- Outcome
- +38% conversion rate, +45% on mobile, -15% bounce
VITHIT
- Vertical
- Drinks
- What was built
- A direct to consumer build carrying custom work a theme could not reach
- Outcome
- +115% revenue growth, +170% conversion, +31% order value
Henchman
- Vertical
- Access equipment
- What was built
- A single store carrying both the public and the trade, without duplicating the whole thing
- Outcome
- -70% on wholesale order processing, +58% revenue, -45% in platform cost
Your store has a deadline even if you never set one
Your silence gets filled for you. Where your store states no shipping time clearly, a federal rule gives you thirty days from a properly completed order. That applies whether you knew about it or not.
And missing it is not just an apology. Once you know you cannot ship in time, your buyer has to be offered a choice, unprompted. Accept the delay, or cancel and take a prompt refund.
Which makes it your build, not your lawyer. Out of the box a refund is something a person issues from the admin, one order at a time. Whether yours works that way was settled when the store was built, and an ecommerce agency Maryland brands trust should raise it before you need it.
Seven things your store has to handle after the order
Every store needs an answer for the week it cannot ship, whoever built it. On the left is what yours either does by itself or does not. On the right is what a federal rule requires of it. This one is not a study of ours, it is published law, and it is the sort of thing an ecommerce agency Maryland brands hire should have put to you already.
| What your store has to handle | What the rule requires |
|---|---|
| Does your store state a shipping time at all?50 days where the buyer applied for credit to pay. | If not, you get 30 days |
| Is the date you publish one you can hold?Publishing a shorter one does not buy you anything. | Whatever you state is the deadline |
| Can it tell a customer the date has slipped?The rule says no later than the applicable time. | Required, before the deadline passes |
| Does that message carry a real choice?And it has to be offered without being asked for. | Wait, or cancel for a prompt refund |
| Can a cancellation refund without a person?By default somebody issues it from the admin, one at a time. | The refund has to be prompt |
| What happens if it slips a second time? | The same choice, offered again |
| Is any of it written down afterwards?The rule calls that a rebuttable presumption. | Without records, you are presumed to have had no basis |
Read it back and almost none of it is a legal problem. It is a build problem, which is why an ecommerce agency Maryland brands hire should be the one raising it.
Every line above is a thing your store either does by itself or does not. Does a delayed order trigger a message? Does that message carry a real choice? Does a cancellation refund without somebody opening the admin?
If none of that exists on yours, it is because nobody was asked for it when the store was built. The storefront gets specified in detail and the day after the order gets left to whoever is on email.
That is a reasonable way to start and a poor way to run. It only hurts on the worst week of your year, when the supplier is late and the orders are stacked up.
Wiring it properly is a small job done early and a miserable one done during a backlog, which is worth saying to any ecommerce agency Maryland brands are weighing up.
Three things to check on your own store
- Find out what your store does today when an order cannot ship. If the answer is that somebody notices, that is the gap.
- Check whether your shipping times are stated clearly on the page, because the rule fills the silence with thirty days if they are not.
- Ask whether a cancellation refunds without anybody opening the admin, and how long that takes in practice.
Why this never gets specified
Because nobody briefs for the bad day. A build gets scoped around the sale, and the sale is the happy path. Delays belong to a week nobody is imagining in a kickoff meeting.
And it is invisible until it is not. Your store can run a long time without this mattering, then need it on everything at once.
So it sits with the team. Which works until the volume arrives, and an ecommerce agency Maryland companies retain should be the one raising it rather than you.
Want to know what your store does with an order it cannot ship? Send the address and we will tell you.
Get in touch with usWhat we do
Six jobs, and you can take one or all of them
Each row links the build it came from. Take one now and you can add another later without starting again. Together they cover what an ecommerce agency Maryland teams keep on retainer gets asked for.
Ecommerce development
We build the logic a theme was never going to hold
- Custom features
- Order logic
- Integrations
- Notifications
- Support
Migration
We move you off what you outgrew
- Platform migration
- Redirect mapping
- Data migration
- Search equity
Conversion
We change one thing, then show what it did
- A/B testing
- Product page work
- Checkout conversion
- Analytics
Retention
We make the next order easier than the last
- Subscriptions
- Email and SMS
- Loyalty
- Lifetime value
Wholesale and B2B
We let trade buyers order without emailing you
- B2B storefronts
- Price lists
- Net terms
- Quote to order
- ERP integration
What goes wrong after the order, by category
Getting the sale is the part everybody plans for. What happens next decides whether you keep the customer. It looks different depending on what you sell, and an ecommerce agency Maryland brands hire should know which one is yours.
Health and supplements
Repeat shipments that land before your customer's last bottle runs out. A clear line on what is in stock.
What breaks first: A gap in the routine. Miss a delivery on something taken daily and the habit stops, which is harder to restart than it was to start.
Specialty food and drink
Shipping days that match how it travels. Dates your customer sees before ordering.
What breaks first: Time. A two-day slip turns fresh food into a complaint. No apology fixes what arrived.
Trade and industrial
Order status a buyer can check without asking, and a way to reorder a part without a phone call.
What breaks first: Somebody else's deadline. Your late delivery stops their job, so they chase you daily until it lands.
Apparel and footwear
Exchanges that keep the sale. Honest timings around your launches and the gifting season.
What breaks first: The occasion. Late for the date it was bought for is not a delay, it is a refund.
Equipment and gear
Real lead times on the things that take weeks. Parts your buyer can still get long after the sale.
What breaks first: Silence. On a long wait, a buyer who hears nothing assumes the worst and asks for the money back.
Not sure which of the six you need? Tell us about the store and we will name the one we would start on.
Get in touch with usThe part that never changes
These four hold whichever of the six you take. Worth asking the same of every ecommerce agency Maryland brands consider.
We ask about the bad week, not just the good one
Before anything is built, we ask what your store does when stock runs out and a supplier is late. That is the week it has to survive.
Every job carries a number
Whatever we are asked to shift gets a reading before the work and another after it. You are sent the two numbers themselves rather than a summary of them.
Everything stays in your name
Every asset sits in your name from the outset, the build, the accounts, the customer records. Walk away at any point and you keep the lot.
Scope is agreed before anything starts
Scope is documented and signed before a line is written. Should it need to expand, the cost of that reaches you ahead of the work rather than on an invoice.
Where people push back
“We paid an agency before and nothing moved.”
That happens often enough that we assume it. Usually nobody agreed what number the work was meant to move, so there was no way to tell afterwards.
Every job here gets one number attached before it starts. You see the reading at the beginning and the reading at the end, whichever way they went.
“We cannot have the store disrupted in our busy season.”
Then we would tell you to wait, and we have said that to people before.
Work happens on a duplicate of your theme and nothing reaches customers without your say-so. If the timing is genuinely wrong, the honest answer is a date rather than a workaround.
“Do we get the people who pitched, or a junior?”
It is the right question, and worth putting to every ecommerce agency Maryland brands shortlist, including us.
You are told who is doing the work and you speak to them directly. If that ever changes mid-project, you hear it from us at the time.
“We are on WooCommerce, not Shopify.”
That is fine. In our experience the platform is seldom the real constraint, and we work with whatever you have in place.
Where a move would genuinely pay, we will point at the specific part of the business it improves. Where it would not, we say so.
Where we would start on your store
We place a test order and then ask your team what would happen to it if the stock were not there. That one question usually tells us more than an audit of the storefront does.
Then you get the list: what your store handles by itself, what depends on somebody noticing, and what is simply not covered anywhere.
Most of it is small to fix before you need it. An ecommerce agency Maryland brands keep should be willing to do that part first, even though it is the least impressive thing on the invoice.
That opening call covers your store alone. Nothing is charged for it, and nothing changes if our conclusion turns out to be that very little needs doing.
Get in touch with usWhat brands ask before they pick anyone
The federal rule says you offer the buyer a choice before the deadline passes, unprompted. Accept the delay, or cancel for a prompt refund. The part worth solving is whether your store does that by itself.
Where your store states no shipping time clearly, the rule gives you thirty days from a properly completed order. Stating your own time is what replaces that default.
If your buyer chooses to cancel rather than wait, yes, and promptly. The choice has to be offered rather than waited for.
State the time clearly where somebody is deciding, and make sure what you state is what your warehouse can actually do. A published date you cannot hold is worse than a longer one you can.
Six jobs, in the order most brands meet them. Puts the storefront together. Codes whatever the theme will not stretch to. Carries you off a platform you have outgrown. Lifts the rate at which visitors buy. Brings the same people back. And opens a trade route if you sell to businesses.
Yes. The platform is not our opening question. What is costing you orders this month is.
Yes, and remote is the only way we work. No premises of ours exist in Maryland, and nothing about your result depends on the desk it came from.
No. It sets out what a published federal rule says, and the rule carries exceptions this page does not cover. If you have a live problem with a late order, take proper advice.
Usually, yes. It is mostly notification logic and a refund path, and both can be added to your store without disturbing anything else.
Days rather than weeks on most stores. It is one of the smaller jobs on your list, which is exactly why it keeps getting left off it.
Next step
Give us the address and we will tell you how your store handles a late order
Those same questions from the table, put to your own store. It is the first thing we check as an ecommerce agency Maryland brands hire. You do not have to buy anything to get the answers.
Put your store address in the form, and you get back:
- What your store does today when an order cannot ship on time.
- Whether your stated shipping times match what the warehouse can hold.
- The one thing we would wire first, and everything we would deliberately leave alone.
You get the findings and nothing else attached to them.
Free, and nobody chases you afterwards.
A developer replies within one working day. Not a salesperson.
