Beauty, apparel, home. Trade ranges with forty sizes of one thing. Whichever ecommerce agency Atlanta brands you pick, make sure it reads your product data first.
When you look at your store you see pages somebody designed. A homepage, a product page.
Your customer mostly uses the parts nobody designed. The menu. The filters down the side. What comes back from the search box. Those are built automatically out of the small labels attached to each product.
So we read 26 stores and counted those labels: 9,926 products carrying 10,889 of them. On the middle store, three in ten were attached to a single product, which means they group nothing at all. That is the part an ecommerce agency Atlanta brands hire should open first.
In short
Ecomm Wizards is an ecommerce agency Atlanta brands hire to design, build, move and grow online stores. We work on the platform you are on today. We start with what is losing the sale, and it is more often the product data than the design.
Atlanta brands rarely sell one way. There is the store, the wholesale side, the retail accounts, the marketplaces. The same product has to appear in all of them, which is the first thing an ecommerce agency Atlanta founders brief runs into.
So the product record fills up with instructions for other systems. Hide this from search. Do not send this to that app. Internal orders only. Wholesale, not retail. Every one of those is a sensible note to somebody.
None of them is a fact about the product. And the store builds your menus and filters out of exactly that field, which is why ecommerce development Atlanta brands pay for has to start under the surface.
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This is the bit most owners have never been told. A collection on your store is usually not a list somebody wrote. The platform's own documentation describes it plainly: you set conditions, and matching products are included automatically. You can stack up to sixty of them.
Which means the conditions are the design. Whoever chose what a product is called, what type it is and what tags it carries decided what your customer can browse, filter and search. That was probably not a designer, and it may not have been a person at all.
And the same data runs more than the menu. Search results, related products, the filters on a category page. Redesign the page and all of it carries over unchanged, which is why an ecommerce agency Atlanta brands trust will ask for the catalog before the brief.
Search ecommerce agency Atlanta and you get directories, a few home pages, and nobody publishing a measurement. So here is ours. We read 26 stores from their own public feeds and counted the labels their menus, filters and search are built from.
| What we counted | Across the 26 stores |
|---|---|
| Products read | 9,926 |
| Distinct labels on them | 10,889 |
| Labels attached to one product only, middle storeThey cannot group anything. The worst store was at 88%. | 30% |
| Stores where over half are like that | 5 of 26 |
| Labels written for software, middle storeOne store's labels were all like this. | 42% |
| Products per category, middle store | 17 |
| The coarsest store486 products in four: Men's, Women's, Unisex, Kids'. | 122 per category |
| The finest store69 categories for 77 products groups nothing either. | 1 per category |
The two ways to get this wrong are opposites, which is what makes it worth measuring rather than asserting.
One store sells 486 things and files them under four labels: Men's, Women's, Unisex, Kids'. A jacket and a pair of socks are the same category. No menu can separate them, because the store does not know they are different.
Another has 69 categories for 77 products. Almost a category each, which groups nothing either. Both stores look fine. Both are impossible to shop past the first click. Either takes a morning to spot, which is why we would rather an ecommerce agency Atlanta brands meet looked before it quoted.
And the labels themselves are rarely about the product. The ones we read included instructions to hide an item from search, to keep it out of an app, to show it to staff only. Sensible notes, all of them, sitting in the field your filters are built from.
A redesign changes the surface. New type, new spacing, new photography, new homepage. Most ecommerce website design Atlanta brands buy is exactly that, and all of it is worth doing when the surface is the problem.
It does not touch the sorting. The menu still groups what it grouped before, the filters still filter on the same field, and the search box still looks in the same place. The pages are new and the routes through them are not.
Which is why the order matters. Fix what your store knows about your products first, and the redesign has something to work with. Any full-service ecommerce agencies Atlanta brands shortlist should be willing to say that before quoting the design.
Want the same count run on your own catalog? Tell us the store and we will send what we find.
Get in touch with usWhat we do
Every row links to the store it was done for, and none of it assumes you are starting again. Most brands arrive asking for the first one. Between them they are what an ecommerce agency Atlanta companies hire gets asked for.
Design and build
Most homepage design for ecommerce Atlanta brands commission is drawn before anyone has looked at the catalog it has to carry.
Ecommerce development
Catalog structure, integrations and the feeds that carry your products out to other channels.
Migration
Growth
Not sure which of the four you need? Tell us about the store and we will name the one we would start on.
Get in touch with usThey hold whether you buy one job or all four. Put the same list to every ecommerce agency Atlanta brands talk to before you choose.
We read your catalog first and tell you what we find. If the design really is the problem, we will say so and get on with it.
We measure what we are asked to fix before we touch it, and again afterwards. You get both figures, not a description of them.
The code, the accounts and the data are in your name. If you leave, there is nothing to ask us for.
If it has to change, you see it and agree before anyone acts on it.
Then you may well get one, and we build them. This is about the order of work, not a refusal.
We will read the catalog first because it takes an afternoon and it changes what the design has to do. If it comes back clean, we design and nobody has lost anything. It is the one check an ecommerce agency Atlanta brands hire can run before taking your money.
They probably are fine for that, and we would not touch the ones your team relies on.
The catch is that the same field feeds your menus and filters. Internal notes and customer categories can sit side by side, but only if somebody keeps them apart on purpose.
That is fine, and it is not the first question we would ask. Every platform builds its menus and filters out of product data, and every one of them is only as good as what it has to sort.
If moving would help we will tell you, and if not we will tell you that too.
Often true, and we will say so rather than making work. Under a hundred products you can usually fix this by hand in a week.
It bites at a few hundred and upwards, and it bites hardest when you add a range, because new products inherit whatever the last ones had. Any ecommerce agency Atlanta brands recommend will tell you where that line falls.
We run the same count on your catalog and put it beside what your search box gets asked for. Those two lists settle the argument in an afternoon.
If people search for things you sell and get nothing back, the labels are the job and the design can wait. If they find everything and still leave, the design is the job and we will say so.
Either way you get the answer before you commit, which is the part an ecommerce agency Atlanta brands keep tends to get right.
The first conversation is about what is actually losing the sale. It costs you nothing, including when the answer is that we would change very little.
Get in touch with usUsually because the store cannot tell your products apart. Menus, filters and search are built from the type and tags on each item, so when those are thin there is nothing to sort by.
Most often neither to begin with. Read the catalog first: if people are searching for things you sell and getting nothing, that is cheaper to fix and it changes what any redesign should look like.
Two different jobs, which is the problem. They group products for customers, and they also carry instructions for other software. The same field does both on your store, and nobody is told to keep them apart.
Start under it, not on it. Work out the categories your customers would look for, give every product one, then build the menu from those. That is where an ecommerce agency Atlanta brands brief starts too.
Four things, broadly. Designs and builds your store. Writes the parts a theme leaves out. Moves it to another platform when it stops fitting. And finds what stops people buying.
Yes. We work on whatever your store runs on now. The first job is finding out whether the platform is the problem or something sitting on top of it, and usually it is not the platform.
Yes, and remotely is how it runs. There is no office in the city to visit. Where you sit does not change how the work is scoped, built or handed over.
Reading your catalog is an afternoon. Sorting a few hundred products takes a week or two, and most of that is deciding the categories, not typing them in.
Usually, and often it is the quickest route. We can hand them a plan and check the result, or take the parts nobody on your team has time for.
Then we design it, and we will have told you so in the first week. We would rather be the people who checked than the people who sold you a redesign that changed nothing.
Next step
The same count from the table, run on your store.
Put your store address in the form, and you get back:
You get the findings and nothing else attached to them.
Free, and nobody chases you afterwards.
A developer replies within one working day. Not a salesperson.
