Grow Revenue Without Growing the Budget
Chilly's is a design-led drinkware brand with a strong product and real recognition. The brief for paid social was the hard version of the job: grow revenue without putting more money behind it.
That makes creative the only lever left. When you cannot buy more impressions, the work has to earn more from the ones you already pay for. It needs sharper hooks, angles that answer real objections, and a testing rhythm that replaces ads before they fatigue rather than after the numbers slip.
How We Rebuilt the Creative
01.
Audit
We tore down the running ads and the competitive set, found where creative was leaking spend, and mapped the angles worth backing first.
02.
Concept
We wrote the hooks and scripts and storyboarded each angle against a funnel stage and the specific metric it needed to move.
03.
Produce
We built the work in house: hook-led video, UGC and creator-style content, and a repeatable series format, all cut to platform specs.
04.
Test and Scale
We ran structured tests, read hook rate, hold rate, and cost per acquisition, cut the losers quickly, and scaled the winners before they fatigued.
