A Growing Food Brand That Needed More Than a Store
Daring makes plant-based chicken that cooks and tastes like the real thing. As the brand grew, its online presence had to do more than list products: it had to tell the plant-based story, teach people how to cook with it, and inspire them with recipes, all while making it easy to buy.
That called for a flexible ecommerce experience. Daring wanted a modern, content-rich storefront with faster navigation, better product discovery, and a smoother shopping journey on every device, without the brand story and the shop feeling like two separate websites.
One Headless Storefront for Story and Sale.
01.
Headless Shopify Architecture
We kept Shopify Plus as the commerce engine and built the storefront headless with Hydrogen and React. Products, carts, and checkout run through Shopify, while the custom frontend is free to present the brand exactly as Daring wants, with custom integrations connecting the rest of the stack.
02.
Custom Storefront for Product Discovery
Product discovery, brand storytelling, and recipes were brought into one cohesive experience, so a customer reading a recipe is one step from the products in it. Engagement with product discovery rose 34% and bounce rate fell 26%.
03.
Mobile-First UX
Every page was designed for the phone first. Browsing, choosing products, and checking out are easier on small screens, the storefront scores 92/100 for mobile performance, and mobile conversions rose 31%.
04.
Performance and a Conversion-Focused Journey
The optimised frontend loads the homepage in 1.8 seconds, 42% faster than before. A streamlined path from browsing to checkout lifted checkout completion by 19%, and better product presentation and cross-selling raised average order value 27%.
“We wanted an e-commerce experience that reflected the quality of our brand while making it easier for customers to discover our products and shop. The Ecomm Wizards team understood our vision and delivered a headless Shopify experience that gave us greater flexibility, improved performance, and a smoother customer journey. Their attention to detail and understanding of e-commerce made the entire process straightforward.”
Ross Mackay
Co-Founder, Daring
